This book is for the SEO who already knows the basics of SEO and wants to take this knowledge to the next level so that they can make more money. In the SEO industry, the best way I have found to do this is to do SEO
consulting.
This book is written as a guide to becoming an SEO consultant or for those who want to use the strategies of professional SEO consultants. It clearly lays out the processes and perspectives I have used at SEOmoz
when I did consulting for some of the most well-known websites on the Internet. It is intended for those who love the Internet and strive to influence how it operates.
Modern SEO is complicated, fast moving, and rife with misconceptions. This makes it extremely difficult to learn. When I began researching for this book, I read all of the major SEO books that were available. I quickly found that they were full of theory and lacked actionable steps to really help the reader master the subject.
I wrote this book with the goal of building the bridge between theory and action by bringing together all of the best sources of information I have found and putting them in a format that makes it easy to understand and, more importantly, do SEO like a professional. This emphasis on action follows the steps I originally used to learn SEO. I believe this focus on process followed by explanation is unique among SEO books on the
market, and I believe it will make the difference that allows you to out rank your competition.
