With more than 400 million users, Facebook was rapidly providing the tools for a Web that is indexed by personal relationships and preferences. The user will now be at the center of their own Web experience and Facebook will be helping them to get there.
This eBook looks at the recent opportunities with insights as to how Web marketers can use and benefit from them. Facebook now has approximately 600 million users and they most likely know something about your customers. These are some guidelines for an effective partnership.
In this book :
1. The Facebook Like Button and the Open Graph - 1
2. IFrames for Facebook Page Custom Content - 5
3. Optimizing the Facebook Page for Search - 10
4. Facebook Contests and Competitions - 15
5. Using Facebook Connect for Ecommerce - 18
6. Facebook Location Based Marketing – Places & Deals - 24
7. Facebook Comments - 26
8. Advertising on Facebook - 27
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