You likely spend more time thinking about how to promote your website rather than where you’re going to send the traffic you receive. It seems logical, after all, to send visitors to your homepage. However, dividing your traffic between individual pages created specifically for each marketing campaign known as landing pages, can help ensure that new website visitors see the information they want in a way that maximizes your chances of gaining a new affiliates.
A landing page is just that: A page where a visitor arrives or ‘lands’ after following/clicking a specific link or ad. A visitor to a specific landing page should see information that connects to the copy that convinced him or her to click through.
Well crafted landing pages almost always sport better conversion rates than simply dumping people into the home page of your site. It makes sense. When you drop people into the homepage of your site, it’s akin to asking them to fend for themselves. They arrive and spend a couple seconds before giving up and hitting their back button to move on to you competitor.
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