By joining forces with another marketer, you instantly leverage existing resources. Many of the things you need already exist – for example, if you desire a source of targeted traffic, you could go into partnership with an established marketer. You could use their reputation alone to increase your list of subscribers . Alternatively, you could create an e-book, and split the profits with your partner. Obviously, you have to provide your partner with an incentive for them to collaborate with you. However, if the venture is to create an e-book, be mindful that you’re likely to do a majority of the writing, because sales will be made solely on your partner’s reputation. Essentially, everyone wins in a collaborative venture. Also, collaboration with your competitors can be profitable
