27 I.M. TIPS - 27 MUST KNOW TIPS FOR INTERNET MARKETING SUCCESS
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Introduction
Internet marketing is a complicated venture. It is fraught with creative challenges,
analytical work, and human interaction. It’s hard to reduce, hard to explain, hard
to simplify, and hard to teach correctly.
There are so many moving parts in each Internet marketing campaign that
providing people with a one-size-fits-all plan seems deeply misguided. It gives
the impression that success in Internet marketing isn’t a dynamic process. It
ignores the fact that creating a real, successful business with actual customers
isn’t as easy as taking the parts of a shelf out of a box and assembling them
according to the instructions.
Being a successful Internet market is very different. It is not only about good
plans, good principles, and good approaches, but it is also about flexibility,
responsiveness, and dynamism.
And that is exactly what I had in mind when I wrote this. Instead of giving you a
“recipe†for success, I’m going to give you a set of Tips that are general enough
to get you results and to set you on a path, but can do so without straightjacketing
you into a “business template,†where there is no room for your own
thought, creative freedom, and responsiveness.
In the following sections, I will reveal the 27 Tips that I believe that all Internet
marketers should follow because they will always bring results. Unlike other
ebooks, this one won’t attempt to stuff you into a rigid template. Instead, I will
simply tell you what will work without mixing it with stuff that “might work†in
certain situations. Some of it will be philosophical; some of it will be concrete.
But, at the end of the day, all of it will help you to improve your mindset, your
business, your relationships with your customers, and your bottomline
Introduction ........................................................................................................... 4
Tip #1: Think in Terms of Real Customers ............................................................ 5
Tip #2: Solve Someone’s Problems ...................................................................... 6
Tip #3: Create a Credible Website ........................................................................ 7
Tip #4: Build a List ................................................................................................ 8
Tip #5: Outsource Stuff You’re Not Good At Doing ............................................... 9
Tip #6: Watch Your Competition ........................................................................ 10
Tip #7: Remain Open Minded ............................................................................. 11
Tip #8: Look for Opportunities for Expansion ...................................................... 12
Tip #9: Seek Out Talented JV Partners .............................................................. 13
Tip #10: Make it Easy for Others to Help You ..................................................... 14
Tip #11: Create a Blog ........................................................................................ 15
Tip #12: Find Ways to Generate Leads .............................................................. 16
Tip #13: Join Forums and Contribute .................................................................. 16
Tip #14: Use PPC Advertising ............................................................................ 17
Tip #15: Track Your Results ............................................................................... 18
Tip #16: Stop Doing Things That Don’t Get Results ........................................... 19
Tip #17: Copy Successful Business Models ....................................................... 20
Tip #18: Be Critical of Yourself and Your Business............................................. 23
Tip #19: Stay Active and Maintain a To Do List .................................................. 24
Tip #20: Offer Sales ............................................................................................ 24
Tip #21: Entice Customers to Return .................................................................. 25
Tip #22: Don’t Overwork Yourself ....................................................................... 26
Tip #23: Sell New Products to Your Old Customers ........................................... 27
Tip #24: Create Products that Market Other Products ........................................ 28
Tip #25: Stay Educated ....................................................................................... 29
Tip #26: Learn to be Patient ................................................................................ 30
Tip #27: Systemize Your Business ..................................................................... 30
Conclusion .......................................................................................................... 32
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