The Business Professional Million Dollar Strategies Audio Course + BONUS Job Compass Digital Version Downloadable - No Shipping or Handling Fees! Introduction by Author •Learn the secret to successful brainstorming and planning •Discover how to roll out a successful prelaunch •Witness the inner workings of a successful launch Dear Friend, When it comes to the brainstorming and planning, the first thing is, we have a good knowledge of the market place. Jeremy and I spoke to people who have lost hundreds of thousands of dollars marketing and promoting to markets they weren’t familiar with. People that are incredibly successful in their own businesses and their own market went somewhere they didn’t know, they hired knowledge and it just did not work. I think that’s one thing that’s been a real advantage for us, we have a good knowledge of the marketplace, because in reality we are our own customer. If you are you’re own customer, it gets you fifty percent of the way you need to be to brainstorm, because you know you want and by default, what the market wants. The easiest formula for creating a product is, find problems that a lot of people are complaining about and provide the solutions to the problem. That’s a great way to start a brainstorming session. Going back to working with a partner, Jeremy and I bounce ideas off each other all the time. If I get a great idea, I tell Jeremy and he either says, wow that’s a great idea or you know Simon that’s crap. And I go away sulking and the day after I realize he was right. What Jeremy does though is, he says if you do this, this and this it might work. So we said we knock ideas between each other backwards and forwards. And ultimately it’s a great way of brainstorming, rather than sitting there with your pencil and a notepad and just thinking of ideas on your own. It’s also important to bounce ideas off people in your marketplace, people that know what you’re talking about. Sometimes I say things to my wife and I just get a blank look. You’ve got to talk to people in your market place. Talk to your customers and if you have a business partner bounce ideas around with them. So the big pay off was by sharing and giving a great value. The problem we had initially was the software was custom built for the application we use it for. But we realized not everybody would want to do what we did. People need more flexibility and more control. I bought software and membership style management systems in the past and it was not flexible enough. So we had to reconfigure the software so people could use it for different things. While we were redesigning things, Jeremy and I were like two kids opening the front door of the sweet shop, because we had a very good program behind us so that was a bonus. We sat down and we brainstormed how we could make it fantastic. Prelaunch Secrets If you have a really good prelaunch, you can basically just put up an order button and people will buy it and you don’t need good sales copy. But during the planning stages, plan how you can somehow provide value to everybody out there in your target market. Some kind of value or content to get attention. You can give away free reports, free books, movies, audios, all kinds of stuff. But it has to be good stuff. You can’t just give away a free report that’s 5 pages long and is a sales page for your product, that’s no good. You’ve got to give actual content. That was one thing we did during the planning. We thought, how can we give away free content, we made a free report that we released, we made preview movies. Simon made some really cool videos about what you could do with the software. I think that was the big factor in a lot of people’s decisions, because they saw these videos and it had the wow factor. And the goal of that was to show people what it could do. The goal of the mastermind series audios releasing them as a tips series was not so much to get the image of buying an audio series, but more the mindset. We didn’t want people who were not entrepreneurs to buy MME 3. We wanted serious people who were going to buy it and use it for their businesses. Use the product for their businesses and actually be serious about it. We wanted to help people with their mindset. All the customers got the entire 10 volume set. Each audio was 1-2 hours long. And it’s just solid content. There’s no selling at all in those audios, it’s solid content for people to listen to. And on top of that, we even had videos made to show people, step by step how to resell them. We basically put together different parts of the package, because you can give somebody the so called keys to the "Ferrari" but if they don’t have their license they’re going to crash. So we gave people the software to build the business and the mindset to make things work. That was the goal of the mastermind series. I did that for several months during the MME 3 prelaunch. All of our top producers on the launch were people we have good working relationships with. And we’re in constant contact with them. We talk on Skype, MSN, email back and forth, things like that. So it’s really important to plan your launch strategy. Is it going to be just you, or are you going to have partners help you launch it? If you have a list of a million people, I guess you can launch your product alone. Even if you have ten thousand people on your list, you can just launch your product yourself, if you want to, as long as your list is responsive. But if you involve partners, you can do much more and cover more ground. There’s so many more areas you can reach. Start getting word of mouth, people talking about you, and that's another key. You’ve got to manage all that and make sure you’re very open with your partners. Show them your products, give them full access, tell them what you’re doing, tell them exactly what’s going on. Don’t blow smoke or hype things up. Be very straight with your partners, because they understand business. They’re not just part of the herd. Work with them one on one. Super Successful Launch It was absolutely crazy. Seriously, I think the week we launched MME 2, we were probably working 18 hours a day just replying to emails. We literally got to the end of MME 2, we’d done the best part $700,000 and we were like that was great. That’s not how you want to be, but we were literally exhausted. The build up of the things is tiring enough, but then to just get hit with email after email after email after email and you have to reply, because it could be sales vs. losing sales by not replying. You can have people that can’t find something in the site and they need help or whatever. The Business Professional Million Dollar Strategies + Job Compass Worth $104 Your Copy $8.99

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