Mobile marketing is a very hot topic these days. A study done in 2009 by CTIA.org showed that 91% of Americans use cell phones, a total of 285 million Mobile subscribers in the United States alone. That’s a huge market that is virtually untapped by most marketers! Some marketers ignore this massive market because they feel there is no reason To use mobile marketing. Others feel it is too technical, too difficult, or too expensive. In truth, mobile Marketing is extremely effective, and is a lot easier than you probably think. The truth is, mobile marketing may one day eclipse email marketing. More people have mobile phones than internet access, and many people Check their text messages and voicemail much more often than they check Their email. Someday, people may be saying “the money is in the phone book” Instead of “the money is in the list”! Until then, mobile marketing is still an extremely viable marketing method. You can start using it right away, and you can get in while most marketers Are ignoring this marketing method entirely!

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