Youâ€™ve realized the importance of follow upâ€¦ but thatâ€™s only the start of your story.
Now you need to create a follow up cash plan â€“ one you can use with every campaign.
Setting up a good plan that is flexible yet consistent contributes more to becoming an
authority figure â€“ one who people naturally and automatically turn to â€“ than any other
Using your follow up plan with every campaign ensures you make the most profit
possible out of all the work you do and every product you create.
In this Special Report, weâ€™re going to take a detailed look at what makes a top-notch
follow up plan â€“ and why. Understanding not just the `whatâ€™ or â€˜howâ€™, but also the `whyâ€™
makes it easy to implement and adapt your follow up methods to any online (and offline)
Exactly What Is â€œFollow Upâ€?
In talking to website owners about follow up, some surprising assumptions emerged.
Some people thought â€œfollow upâ€ was something you do only after a product has been
delivered. One defined follow up as â€œtroubleshooting problems when they donâ€™t like your
productâ€. A third defined it as: â€œBugging people to buy your next product.â€
One common belief held by this group of newer marketers was that follow up was being
aggressive, or indulging in â€œhard sellâ€ tactics.
In other words, these particular respondents were far more comfortable politely sending a
letter to their list, waiting for the sales, and then accepting (with disappointment) a
fraction of the results expected â€“ or indeed possible!
Internet overwhelm, distraction and not having â€œsix pairs of eyes and hands and any
employeesâ€ were also offered as reasons for not implementing a regular follow up
One or two of this group admitted to sending a reminder a few days before their
introductory offers were about to end. (And thatâ€™s a good follow up tactic â€“ a lot of
potential customers simply forget about your offer, especially when youâ€™re not consistent
in maintaining the relationship). But they also admitted that they had â€œno particular
reasonâ€ for sending that follow up letter â€“ and indeed didnâ€™t do it every time.
Sending a single â€œthis offer is about to endâ€ is not using a follow up plan. Itâ€™s like only
putting eyeliner on one eye; then wondering why your prospective new employer looks at
you funny during your job interview (before hiring your perfectly groomed rival to
become the new TV anchorwoman).
Follow up is not an area you can choose to ignore. Inconsistent, spotty or hit-and-miss
follow up efforts brand you as inexperienced and unreliable. They weaken your
Consistent follow up routines and practices encourage people to have confidence in you.
They brand you as a seasoned professional, and strengthen your reputation and web
Consistent follow up routines produce tangible, consistent results!
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