It's one thing to get a handle on your home-based, online business: It's a
whole different ball game when you realize it's time to start driving traffic to
your sites and getting real, live subscribers to opt-in.
Exactly how do you do that?
This report will help you lay the foundations, by covering two vital areas:
· How to get them to sign up and join your subscriber list
· Why they should want to
Let's start with your potential subscriber...
Who Are They?
Getting people to part with personal information and commit to receiving
your emails means they'll need an incentive to do so. And that incentive is
always going to be what you can do for them -- right now.
· What benefits can signing up for your list bring your potential
subscriber?
· What single benefit one will be her over-riding reason for signing up?
You're probably realizing, right about now, that:
· Your potential subscriber needs to know who you are
· You need to know who she is!
Only by understanding her fears, obstacles, challenges, goals and dreams
can you make sure you provide what she needs. Do that, place yourself in
her path and it won't matter that you aren't yet a "big name".
Inspiring opt-ins is all about letting her know you have what will
help her reach her goal.
So who is she? Can you write a profile, and have at least 89% of your
future subscribers turn out to fit most of the main details?
There's a quick way to find your subscriber. Ask yourself these simple
questions:
Þ Who do you chat to on your social networks?
Þ What questions do you get asked most (online and in everyday life)?
Þ What do you always end up helping people with?
Þ Do you like doing that... or does it make you feel tired and irritated?
Þ What do you want to help people with? What do you think you can
provide that no one else can?
Þ Do you know your top three strengths? Weaknesses?
Þ Do you know what your USP is -- and if it fits with the people you're
targeting for your new list?
Þ Are your goals strongly aligned to your potential subscriber's success?
You may have heard people talk about "finding your passion". You've
probably identified yours and have been able to answer most of the above
questions readily... but even if you know your USP (Unique Selling
Position), there's still one more step you may need to take, in order to find
your paying market: Ask.
Ask the people you're targeting (on your private mastermind groups,
interest forums and social networks) what they're missing and what
they need. Ask them what their favorite niche products are. Then ask
them why.
Then, while you're waiting for them to answer, search for questions and
especially complaints in your niche's forums and social networks, as well as
your poll respondents' answers, for "clues" as to their most compelling
need.
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