Quick Start Video Marketing
Introduction
Prior to television, commercials used to be aired on the radio. Before radio, businesses
used to advertise their wares in a variety of different ways, mostly through print media.
Even before print media, metal signs depicting the nature of the product were produced.
For as long as there have been people in business, they have sought different ways to
advertise their business.
The purpose was to get more sales leads and generate more
revenue for the business. Things have not changed. Although advertising has come a
long way, the nature of the reason for advertising has not changed since the days of the
metal signs.
Radio commercials used to often feature jingles. The purpose of these jingles were to
make the listener remember the product. Remember that people could not visualize the
product back then, so they identified with the jingle. Commercial jingles were so popular,
they were also later used in television advertising, although they seem to have lost their
appeal.
Early radio advertisers were the sponsors of the radio program. They were short and
sweet and people were forced to listen because they didn’t want to miss the next
installment of their favorite radio show. Plus, back in those days, there was no remote
control.
When television came out in the late 1940s, advertisers quickly saw this as a good media
to sell their product. They began sponsoring certain television shows. They often found
ways to not only sponsor by their frequent commercials, but also within the program
itself.
One example of this is the old “I Love Lucy†television program, probably one of
the most popular sitcoms of all times. It was sponsored by Phillip Morris. Lucille Ball
and Desi Arnaz had stipulations in their contract that they had to often be seen smoking
during the program.
This is why Ricky was often seen coming out of his child’s bedroom
with a cigarette hanging out of his mouth.
In return for their sponsorship, the program aired. People were treated to all sorts of
commercials in black and white that would seem very amateurish to people today.
Quick Start Video Marketing
Madison Avenue was always the place for the big “ad men.†It soon became apparent
that in addition to designing clever ads for magazines and billboards, they had to film
commercial ads. The needed actors and cameras, lights and sets. Was it worth it?
There were those businesses who thought that television would never last. They balked
at the idea of spending a lot more money to advertise on television. And they certainly
didn’t want to pay to sponsor an entire program. Most of those businesses have now
gone out of business.
Television advertising is a multibillion dollar business. Commercial jingles from the
past are still remembered fondly but advertisers have become more creative and many big
businesses have decided to put a lot more money into their advertising. A good example
of this is the Super Bowl.
The ads that are broadcast during this annual football event are
the most expensive ads in the business. Companies spend millions of dollars not only
creating the clever ad that they hope will “stand out among the others†but also for the
time they need to pay to have their commercial aired. Things have changed since “I Love
Lucy.“
No longer are the programs grateful to the sponsors, now the sponsors are
grateful to the programs. There are many people who watch the Super Bowl every year
just to see the new and very clever ads. And the next day at work, the ads are more
discussed than the actual game.
People are visual. And advertising is effective. As more people began using the internet,
advertisers turned to this new media to promote their sales. They used print ads and pop
up ads most of the time.
Then they began to realize that what worked for television may
also work for the internet. According to UCLA studies, 82 percent of the people in the
United States use the internet. And many use it much more than they watch television.
Advertisers took the next logical step and began promoting video advertising on the
internet. At first, it began small.
Print ads that could be clicked on. Then they moved to
more clever banner ads with animation. Now they are moving to video advertising.
You have probably seen video advertising on the internet; Many of the news websites
use this. According to a study done by the Chicago Tribune Online, more people click on
to the videos than read the news articles. Video advertising is here to stay. And it is now
Quick Start Video Marketing
up to businesses to use this new media to make begin increasing their customer base,
sales and products through video advertising on the internet.
Here you will learn just who uses video advertising, how it is used, where it is used and
the many different ways it can be used to promote your business. Do you want more
customers? More profits? Unlike television advertising, video advertising on the internet
does not have to cost a lot of money. It can be simple or elaborate, but either way, it is
much more effective than a print ad.
This book will tell you how you can increase your sales profits by video advertising. It
will tell you the different ways video advertising can work. It will explain the difference
in costs and the limitless possibilities that this technology can increase your business
sales and profits.
Those who shun new often regret it. There has never been a better time to learn about
how to promote your business through video advertising and increase your sales. You do
not have to be a technical expert.
You do not have to have a lot of money. You do not
have to hire actors. You simply have to present your product to your target audience in a
way that will make them want to buy your product. Come with us into the future and
learn more about video advertising.
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