Quick Start Email Marketing
INTRODUCTION
What’s an autoresponder?
If you’ve ever asked for information online about a product or service, or signed up for
an e-list or group membership on the Internet, and received a nearly instantaneous
response in your e-mail inbox, an autoresponder program was responsible for delivering
the reply.
Simply put, autoresponders are e-mail programs that send out a preset message in
response to every incoming e-mail received. Some autoresponders, like sign-up services
for e-groups and forums, are one-shot deals: a single response for every message
received.
Just about every Internet-based company uses autoresponders for a variety
of purposes, from automating tasks that would otherwise take up hundreds of man-hours
to building lists and tracking prospective leads.
Multiple autoresponders send a series of messages to received e-mail addresses on a
predetermined, timed basis. For instance, a multiple autoresponder can be used to send
an instant response, then a follow-up message three days later, then another five days
after that, and so on. It can be programmed to send a message a day, one per week,
twice monthly, or any interval that satisfies the purpose of the message series.
Quick Start Email Marketing
Autoresponders are the most powerful Internet marketing tools available. They are easy
to use, and once they’re set up the entire marketing process is automated and instant.
When you use autoresponders, your Internet business runs itself 24 hours a day.
Launching an effective autoresponder campaign can mean the difference between a
struggling business and a wildly successful one.
How can I make money with autoresponders?
Just about any online business can benefit by using autoresponders. In fact, with a
properly arranged campaign, your as-yet-unfounded business can be built around an
autoresponder program.
All you need is a product and an effective series of
autoresponder messages, and you can start carving your piece of the Internet pie.
Your autoresponder is your golden goose: the marketing tool that will sell your well-developed
product far more effectively than any other form of advertising.
Few sales
are made by impulse buyers, particularly on the internet. But if you are able to get your
message out repeatedly to people who are already interested in what you have to offer,
you will see an explosive sales response.
This book will give you all the information you need to begin profiting with
autoresponders. You’ll learn how to choose a topic that works best for you and your
situation; research your market and find or develop great content that people want to
buy; start you own automated storefront web site; tailor your autoresponder messages
Quick Start Email Marketing
for maximum effectiveness; and build a powerful opt-in autoresponder list that will
make money even while you sleep.
Let’s start making autoresponder magic!
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