Quick Start Offline Marketing
Introduction: In February 2006, John Ritskowitz hosted a
teleseminar with Michel Fortin, David Garfinkel, Yanik Silver, and JP
Maroney. Entitled “Million Dollar Roundtable,†it was a chance for
these marketing pros to share some of their best secrets for
marketing offline, which is something more online Marketers
should be doing. Ideally we should all be marketing both offline
and online.
Well these folks delivered the goods, and while the call lasted about 2
hours, it still wasn’t enough time to get to everything (it never is,
right?).
So John compiled some of the ideas they talked about on the
call, plus lots more ideas to cover the offline marketing spectrum.
Some of these ideas are more traditional, such as yellow pages
advertising and classified ads. Of course that doesn’t mean they
should be neglected.
Other ideas are traditional, but not used as much, or I should say not
always used as effectively as they could. Direct response marketing
and publicity are two that come to mind.
And then there are really creative ideas that are often overlooked,
such as valuable joint ventures and strategic alliances. Some of these
ideas have the potential to really deliver a lot of leads and sales
with minimal traditional “work.â€
You’ll find these ideas start out somewhat simplistically and
gradually get more creative and complex. So dig in and start
thinking about how you could apply these ideas to your
business today!
One thing we highly recommend right now: Please print this
report out, so you can read it leisurely with pen and highlighter in
hand.
Otherwise, we all know how many PDFs we have sitting on
our hard drive, never to be read or acted upon. Don’t let that
happen here.
There are too many great ideas here not to
Quick Start Offline Marketing
Part I – Traditional Offline Marketing
Don’t think of these methods as too simple or mundane.
They are very effective when done right and combined with
other techniques in this report.
1) Classified Ads – This is something everyone should be
testing in some form or another. It’s great for lead
generations. You should still have a strong benefit driven
headline and a clear call to action.
Free reports
work very well with classifieds. My local paper, the
Hartford Currant even has an ongoing deal of 3 lines
for 3 days – for free! Even adding more lines only ends
up costing a few bucks. With a price like that, there’s
no reason anyone with a website should not be testing
ways to draw traffic to the site with classifieds.
2) Direct Mail – Nothing beats direct response when it
comes to results-driven proven advertising. And
messages sent directly to your highly targeted market
via direct mail can deliver a terrific return on
investment (ROI) when tested properly.
There’s a
wealth of information on direct marketing by Michel
Fortin, David Garfinkel, Gary Halbert, Dan Kennedy,
and many more experts. Here are some sites where
you can learn more:
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