Blogging in 21st Century:
Introduction to Online Journaling
Blogging and social networking are inextricably linked in the sense that both contain
certain features and certain properties of one another. Both are aimed at creating a wide
movement as far as multimedia interaction is concerned. Though it is true that blogs can
be regulated and kept very private, the main purpose of them is to reach out to a number
of people, to have a medium to voice your opinion.
Another similarity is that both these concepts have existed in cyber space for almost a
decade now, but in the initial stages both were rather exclusive of one another. Only in
the recent times have they been merged, and their similarity in motives truly recognized.
Blogging is essentially done to channel your thoughts out on to an online journal. You
also want other people to read what you have written.
This way, you go about coming in touch with people from all over the world who you
would not have otherwise known. Similar is the function of social networking. It is a hub
where the young and the hearty flock. The chances of getting an audience at such a
platform are high.
The origination of the term ‘blog’ is interesting. It was initially called a ‘weblog’ meaning a
log or a diary or a journal that helps you to record your thoughts on a day to day basis. In
that sense it was rather in its primitive stages and did not turn into an instrument for
propaganda immediately. This term was later shortened to blog and this is when free
blogging services like Blogger became extremely popular.
As mentioned earlier, blogging today is not restricted to only maintaining a journal. It has
truly become a platform where various kinds of people from all walks of life, whether they
have the same ideologies or not, conflate, and discuss the matters they think are
important to them.
Blogging in the twenty first century has come to become an important tool for advertising
for people who wish to market their products online, for politicians who wish to sell their
ideologies, and reach out, to the masses.
Moreover, creating a blog and maintaining it does not require a fortune. Everybody now
has a personal blog and it is all free of cost. Also, one does not need to be a computer
engineer or a graphic or web designer in order to embellish their blog.
Unlike a website which operates on a different domain, and for which every single
template and tab needs to be designed and created from the scratch, blog sites do not
need such knowledge. The blogging service providers have their own inbuilt templates
and fonts which have to be chosen by the bloggers as per their own tastes and
Blogging is an ideal way to make new friends and come in contact with more people
than you can do in the actual word, from all quarters of the world. Such diverse people
will obviously have differing viewpoints. Therefore, this gives scope for a good deal of
discussion and debate with all points of view being taken on board.
Blogs can also be for the sole purpose of making new friends and socializing. That is
why social networking sites have picked up the clue and in these times social networking
and blogging has, to some extent, been combined, and almost become
It would be interesting to note that the word ‘blog’ is both a noun and a verb. This leads
us to the fact that blogging in some sense also helps get rid of hassles of publishing.
Though your work will not come out in print, you know that you can publish your work –
your articles, pictures, videos, etc – yourself through you blog.
Therefore, it may be your own personal journal that you wish others to read or you works
of art in terms of the stories or articles that you write, or the movies that you make. You
can share almost any content with the world at large.
It must also be noted that just like you do not have to be a web designer to create your
own blog, you need not be a professional writer, a film maker or a photographer to
publish content on your blog. It is just a space for you to indulge in your own small
artistic pursuits and share those moments with others. Blogging must therefore be
exploited to its full potential.
How Can Online Blogging Be
Profitable to Ordinary Individuals?
Ranking of any website depends on a few factors. It would basically depend on the
relevance of the article according to the key words used; the number of times that page
has been linked and viewed, etc.
These are quite easy to follow, and if these factors are carefully noted and looked into,
the rankings of your website can increase considerably.
The first step is to get your website linked through various other pages. The more the
pages are that contain your links, the better ranking they will receive. The second aspect
to be kept in mind is how often you update the content on your website.
Frequently edited and updated sites receive higher ranking in search engines than those
that have not been looked at by the owners for ages. Always editing the content of your
website as a whole may not be an option.
In this case what you can do is add a Blog to your website. A Blog will function as
nothing but a forum for people to come and discuss the themes that concern your
It will create a platform, as well as become a journal whereby you can also post updates
about your operations and your website. The advantage is that the content on such
Blogs will not be restricted only to text, but pictures and videos can be posted too.
Blogging has come to be considered a highly effective marketing tool. You can easily
create awareness of your product and get clients and customers to interact with each
other. And not only customers, also those who are relatively new to your product get a
platform to ask questions and clear their air about your product.
Moreover, it also increases your website rankings can increase because the blog is
constantly being updates, commented on, and discussions are always going on.
Because of its sheer activity, the rankings improve, creating more awareness of the
The following are the pointers based on which you can blog about your product:
· Never make the blog post too long uselessly. It must be well written. Long posts
tend to get dreary and they are not ‘catchy’ enough for people to sit and go
· Update regularly. Since you don’t need to write long posts, that is not much
effort. Ideally, blog 3-7 times a week.
· Be entertaining where required, everyone can do with some light hearted humor,
without being derogatory.
· You need not stick only to text. Video and photo blogging are fats catching on
and are interesting ways to share your thoughts, and make your videos and
photographs well known.
· Be yourself. Do not go ape, imitate or copy someone else’s content.
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