This eBook The Indispensable Almanac Of Internet Marketing has been written with one specific purpose in mind—to make you aware of the different ways in which the world of Internet marketing has changed, and to reinforce the fact that despite all those changes, the whole affair is still quite uncomplicated at the heart of it. If you intend to develop a highly moneymaking online business, then now is as good a time as any other. It is true that the world of Internet marketing seems daunting to most people. Not helping the fact is the steady development of this genre, where a lot of new techniques are being introduced with each passing day. Things do seem to be difficult on the face of it, marketers do seem to be doing a lot of technical things all the time… but if you scratch the surface, the truth of it becomes quite clear. You will find that most of these marketers are just doing the same things that we did in the old times, only that now the aspect of sharing those things with people has enhanced with amazing alacrity. That means, people are still writing articles and submitting them to various places on the Internet so that they can bring highly targeted people to their business websites. They are still writing blog posts and commenting on them. They are still sharing links wherever they can. They are still using affiliate marketing, and more so than ever before, what with biggies such as Google and Yahoo! having entered the fray with aplomb. But, at the same time, several new methods have made their appearance as well. This is the age of social networking. Social networking has come out in a big way. Today, the vast multitude of the Internet comprises of people who are latched on to social networking websites such as Facebook, Twitter and LinkedIn, from where they are connecting with millions of people. How can Internet marketers miss out on this opportunity? Marketing on these networks is the trend of the day! We should also not forget one of the greatest phenomena that have graced the world in the last few years… YouTube. Or, video marketing in general. One of the most effective ways of marketing right now is to make short videos—promotional videos—of their products and to put it up on websites such as YouTube from where they can enter into the public domain. These videos are titled and tagged with popular keywords so that they can be accessible to people from all over the world through the search engines. Once these videos are viewed and liked, people do not mind sharing them with their compatriots on the Internet. So, there are so many different ways in which Internet marketing has grown. It is no longer about just selling the product as was done earlier through a single, static website. Today, we can actually say that Internet marketing has grown and come out on its own.
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