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How To Make Money With PLR

Introduction

PLR, or Private Label Rights content is content written by someone else for which you have the right to edit freely, put your name on it, sell it and various other things.

It can be a great way to shortcut the content creation phase of building a website or a product, but to get the most out of it there are several strategies that you'll need to implement.

In this report we're going to look at some ways to make more money when you sell PLR products as well as how you can make it more effective as web content too.

We'll even get into some more advanced strategies for using PLR, as well as a few "gotchas" that you need to be aware of.

Let's dig in…

Selling PLR Products

Selling it is one of the most profitable strategies for using PLR.

You can get ebooks, video courses, audio courses and various other forms of PLR that you can then sell as your own products.

If you have an existing email list you can offer it to them or you can set it up to sell from your own website, and then start generating traffic to that site.

You basically have two options when you sell a PLR product:

1. Sell it as is, in its original, unchanged form

2. Edit it or repurpose it in some way to make it more unique before you starting selling

Both strategies have their place, but in most cases you'll be more profitable by choosing the second option - editing it in some way before you start selling it.

This can mean rewriting the content in the case of an ebook or it might mean repurposing that content into a completely different format, such as audio or video.

Think about this for a moment…

If the only change you make to a PLR package before you start selling it is recording a video version (which can also be turned into an audio version very easily) you're going to have a multi-media course that people can watch, read or listen to.

If they compare that with another offer from someone who simply put the PLR up for sale in its original format, which offer do you think they're going to buy? Even if you charge more for your "expanded" version, chances are good that they would choose yours.

And taking it one step further, once you have audio and video recordings for the package, you have the basis of a physical product - printed book (from the ebook), audio CDs (from the audio files) and even DVD training (from the videos).

A physical product like that can be sold for $197-$297 quite easily, compared to maybe (and it's a big maybe!) $97 for the complete digital version. And an ebook all by itself? Probably no more than $27.

Of course, rewriting and repurposing the content takes time, which kind of defeats the purpose of PLR in some ways. It's all about saving you time when creating content.

If you want to sell it as is, in its original form there's nothing wrong with that.

The key to making this work is having an audience that you can market it to - an email list, a list of followers on Twitter or Facebook, etc.

If you have an audience of people with whom you already have a connection, you can simply send them an offer for the new product. Load it up on your website (or register a new one if you prefer) and send them to that page.

If you don't have an audience yet, you can promote it in other ways - forum signatures, SEO, paid traffic, etc. - but the chances are higher that those people might have seen the same offer somewhere else, and might wind up buying from the cheapest source.

And remember - being the cheapest source is usually not the best way to generate sales. You want to target people who are happy to buy from you at any price, not the ones that are always looking for the cheapest source.

Another effective strategy for selling PLR is to use a "hybrid" of the two options - selling as is or customizing.
One of the keys to being successful with PLR is taking fast action. The sooner you can get it up and selling, the sooner you can make back the money you spent on it (and then some).

Being quick-to-market also means you'll beat many of the other people who bought the same PLR package, effectively avoiding early competition.

To get the best of both strategies, you can set up the "stock" PLR package and start selling it through your email list, Facebook Page and so on right away. Then work on adding value through repurposing and rewriting the package.

You can even offer the initial package as a sort of "review" copy. Let your audience know that you're offering them a "pre-launch" deal, in exchange for some feedback.

This can help you generate testimonials for one thing, and it will also generate feedback from those buyers as to what could be added or improved.

This can all be incorporated into your final "expanded" version, making it even more effective.

In exchange for sending in a testimonial or feedback (good or bad) those people could be given a free upgrade to the final version when it's ready.

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