How To Turn Videos Into Cash eBook_Mp3+RR+MRR+GR + BONUS How To Turn Your Articles Into Videos(Rebrandable)+MRR+GR
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Introduction by Author
Jay Douglas and Terry Telford recently recorded a tell-all TeleClass
that showed attendees how to create and produce high performance
sales videos for their websites. The following excerpts were taken
directly from the TeleClass.
Jay Douglas and Terry Telford Reveal How To:
*** How To Create A High Performance Sales Video
*** How To Make Sure Your Video Is A Success And Not A Flop
*** Software And Hardware Tips
How To Create A High Performance Sales Video
So what’s actually on the video? Is it a really quick summary of
what would be on the sales letter? What’s the content there?
Well basically I tell them what I’m going to tell them, tell them,
and tell them what they have to do to take action. I’ll go over the
sales letter and see what the features are; I’m not worried about
the benefits. In traditional copywriting, they tell you to tell them
what the benefits are; you’re going to have a lovely home and you’re
going to get all the things you want in life and blah, blah, blah.
Well, look, I have 60-90 seconds and I’ve got to tell the people,
‘look, this is what you’re going to get with this product, this is
what it’s gong to do for your business, this is what it’s going to
do… a, b, c, d, you’re going to get this and this.’ It is a short,
tight synopsis of what is on the sales page. Then people can look
at the video and say, ‘you know what, I’m really interested in this,
I’m going to read the sales letter to get more information about this.’
Then you have a really targeted person that is on your web page.
They see the video and you do your 60-90 second “schpeal” and well,
they’re not going to read the rest of the sales page. And my point
is, they probably won’t reach your sales page anyway; for the most
part, people are getting away I believe from these 30, 40, 50 page
long sales letters that talk about, I call it obnoxious things, like
‘I’m going to blow your socks off.’ It’s unbelievable, it’s not
credible and people don’t have time for it.
How To Make Sure Your Video Is A Success And Not A Flop
You know what Jay? This just blows my socks off! Because part of
what I do is copywriting, so from a copywriting standpoint, I
always sell in the benefits, I sell the sizzle, not the steak.
What you’re saying goes completely against my copywriting training:
don’t sell the sizzle, sell the steak.
So in a video, you’re doing the absolutely opposite, focusing on
the features instead of the benefits. You’re doing it opposite
to what your sales page is doing.
That’s true, and I’ve done for example, videos for major
copywriters like Mike Fortin, the copywriting king, but the
videos that I’ve done for him have all been in the vain that
I told you. I talked features, what you’re going to get, what
this is gong to do for you, what’s the bottom line, what am
I getting at? That’s what people want to know in the 60-90 second
realm. Now, as I said, once they watch your video, then they
become qualified; ‘well, yeah, I’d like to get some more
information on that.’ They’ll either bookmark your page or
sit down and read it right then and go through that 10, 15,
30, 40, 50 page letter at their leisure because now they’re
really interested in what you have.
But if you come off with a video that says ‘oh, we’re going
to give you the lifestyle that you want and you’re going to
be walking the beach with 15 Tahitian girls,’ they don’t want
to hear that. That video is not going to sell, guaranteed.
Then the actual purpose for that video is not necessarily to
sell the product, but to draw people into the sales letter;
your video is actually acting as a surrogate headline.
This is true. This is true. And actually, we started testing
videos that are on a squeeze page and they say, ‘here’s the
video, here’s the headline, here’s the sub-head;’ and it’s
either got an order button or a sign me up for more
information button. That’s it.
Wow, so you just eliminate all the copy and have the video
do all that for you!
Yes, and we found this, believe it or not, very effective.
The reason is, that people don’t have time, they’re too
busy, or the baby starts crying; the phone’s ringing;
people have short attention spans. Hit the video, they
say ‘oh I like that’ or ‘I don’t like that,’ and you’ve
got a really targeted person coming out of that funnel.
That’s fantastic. So basically, the videos can be the
summary, same procedure or the same purpose as what the
headline would be. If you combine a 60-90 second video
at the top of your web page, then continue on with your
regular copy; for anyone who’s very detailed oriented
can go ahead through the copy, but basically that video’s
going to sell for you. People are getting to scroll down
to the order button, they’ll read the copy or they’ll
disqualify themselves and hit the back button.
And move on, exactly.
Software And Hardware Tips
Excellent. I think what we should do Jay, before we go
on down the vein of the actual purpose and what the
video is doing for us, maybe we can backup and get a
little bit more technical and look at what kind of
software, and hardware we need to get this video going.
Let’s look at the hardware first; what do we need
Obviously you have to have a computer and if it has
Windows XP on it [I don’t know anything about Macintosh
so I’m speaking only to the Windows people and I hope
that doesn’t tick some people off that are on the call],
but I’m a Windows guy. Windows XP, you already have the
software on your computer that you need to make videos
and it’s called Windows MovieMaker. It is almost like a
step child of the Camtasia Studio Suite. Camtasia Studio,
it’s a $300. program; that will do a little bit more than
Windows MovieMaker but Windows MovieMaker is a free program
and has a phenomenal set of capabilities, it’s pretty
straight forward. Once you get in there and start playing
around with it, you’ll see it’s quite easy.
When you first open it up any program, it looks a little
bit daunting if you don’t know what you’re doing; you’re
not familiar with it. Get in there and play around with
it a little bit, you’ve got everything you need right there.
The only other thing you really need to start making your
own videos is a microphone and there are three kinds.
There is the desktop microphone you can move around on
your desktop, the headset microphone and then what’s
called a Lavaliere microphone. Of course the headset
is just strapped on your head with the earphone and a
little mouthpiece. The Lavaliere is what you see the
newscasters wear on TV, NBC, ABC news; they have a
little tiny black microphone that’s clipped right on
their shirt or blouse. When they talk, it picks up
really well. You can get it at a place like Radio Shack
for $10, $15, $20.
I recommend the one with the headset with the boom
microphone on it. Something from Plantronics is a good
buy; also Logitech has good microphones like that.
Once you have the microphone, speak into it, I’m just
talking about doing what they call Screen Capture Videos.
That is, you can combine things that you put up in
PowerPoint, still photographs, you can even combine
moving video, live video into it. But that’s all the
equipment you need to make what I would call Screen
Now of course if you’re going to make a live motion
video then you’ll need a video camera. One of the
biggest fallacies that I’ve discovered when 99% of
people talk about ‘let’s make videos,’ they think
automatically, ‘I’ve got to stand in front of a video
camera.’ That’s not the case. If you want to do that
you can, but if you’re going to be producing your own
video, then of course you’re going to need the camera,
but there are massive amounts of video on the internet
you can purchase; you never need to touch a camera.
You can purchase the raw video; if you want a video
of a fireman or a video of a mother with a child, or
whatever video you want; you can combine that video
with your still shots, with your graphics, with
whatever you want to say, and put those in a Screen
Capture type of video and do very, very well with it.
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