"How To Market Your Website, Products Or Services Using 3 Amazing Proven Techniques!"
CHAPTER 1: INTRODUCTION
The internet is filled with vast information on practically anything you need to know about or need help with. It is a never ending source of gaining knowledge, learning how to do new things, creating and marketing products and services etc.
It not only caters to what you need specifically but also caters to vast amount of information that is not required. The possibilities of what you can do from or through the internet is endless.
Today, the internet is widely and popularly used in order to earn fast cash or a steady income through online business opportunities as well as through online marketing of products and services.
In order to go ahead with this, you need to be smart about it and do your homework- research!
It is a matter of differentiating from a real business opportunity and an online business or marketing scam.
Yes, it is understandable how annoying it gets to see all those different sites offering the same information and the same guarantees which are never what they actually say. In fact it is quite contrary!
So the question here is, how do you choose from all this information, what you require and which is beneficial to you?
To ease your worries, I have put together a manual which will help you figure out what exactly is marketing online, a few ways of marketing online and strategies to help you out there.
It is a simple guide to help you understand what exactly you are getting into and how to help you with marketing online using different free to use websites such as squidoo, Hub page, Google Knol etc.
So, if you are ready to begin, let us start from the basics and take you to where you would like to end up.
STEP1: UNDERSTANDING ONLINE MARKETING
Online marketing in layman term is nothing but marketing your product or service through the internet.
The main purpose of marketing a product or service online is to make an extensive sale to customers or clients through the internet, i.e. your own website or a different website already existing.
As the internet is widely used for various purposes, purchases and sales are the most popular activities conducted in this area.
In order to take complete advantage of the trafficking on the internet, creating your own online business and marketing is a reasonable way to earn cash and even profits every month.
Online marketing has its pros and cons. The main advantage of online marketing is that you pay much lesser to put up advertisements on the internet and websites rather than on the television or media.
It saves a lot of cost and it is as effective as the latter. Every time a visitor is browsing through the net, and if he finds your advertisement caption captivating, he will automatically click on it to find out what you have to offer.
So the trick here is to give your advertisement a catchy headline which is attractive.
But, the main disadvantage of marketing online is that a customer or client cannot really judge what you have to offer as it may not be as it appears through the internet.
If you are able to attract many customers with your advertisement, you know you have made a lasting impression and will continue to do well, but if you haven’t it will take time to get back on track.
So, your first impression is generally your last impression when it relates to selling your product online. Make the best of it when you start.
Marketing is the process of creating exchange between a business and its potential customers, who might be consumers or other businesses. It is basically the advertising and selling of products, focusing on customer orientation and meeting the needs of the customer effectively.
It includes a number of disciplines such as sales, public relations, pricing, packaging, and distribution of products. It is the art of finding the right people to persuade to buy your product with the help of proper planning, research and intuition.
There are several different methods when it comes to marketing your product. Some of the options are direct marketing, relationship marketing, advertising, public relations, and positioning. Which method will suit your business best depends on the product you wish to sell, your budget and specific requirements.
Traditionally, marketing of a product or service is done virtually with the use of advertisements, public relations etc or through word of mouth. But the latest trend is Internet or online marketing. Using the internet as a portal to market your product or service is not a new concept, but it is growing fast.
Millions of people across the Globe have been using this method of marketing for years and have benefited hugely in this regard and it is now the most popular form of marketing.
There are several options available to use internet marketing to promote your services or products online. Some of the internet marketing techniques you can choose from in order to promote your products and services online are:
a. Search engine optimization
b. Blog marketing
c. Paid search
d. Email marketing
e. Affiliate marketing
f. Social media marketing
The challenge lies in deciding what type of services to choose in order to derive best results.
It is important to understand what each option is, in order to decide on the right technique for you.
Search engine optimization is one of the widely accepted and appreciated techniques to attract internet traffic.
This technique used in conjunction with organic listing within search engines will make your products and services visible for people searching the internet using particular keyword terms. It may not be suitable for those who want quick results, but will pay off in the long term.
Blog-marketing or Web log marketing is a great option when it comes to internet marketing, because blogging is highly popular now and people love visiting various blogs during their leisure time.
Paid search is another good option for internet marketing. Companies such as Google adwards or Overture are used to limit a budget and pay per click in order to list keywords that are popular on the search page for a particular key term. This technique is comparatively more expensive.
Email marketing is a difficult method, as it is hard to grab attention using Email, due to the fear of virus and spam. However, if you work with a permission based subscriber, you can derive great results.
Affiliate marketing is another technique that provides you an opportunity to present your products or services to online marketers, in order to increase your sales. You need to pay them a commission for the sales they get you, but it is very beneficial since payment to online marketers need not be done unless there are sales made.
The last and currently most popular method of internet marketing of products and services is the use of Social media for marketing. In this manual, we will see what social media is and how it can be used effectively in marketing your products/services online.
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This e-book provides methods of marketing your website, products and services in order to earn large amounts of money. The author emphasized that it is vital to research, learn and understand the value of your marketing strategies to ensure good traffic in your website.
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