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Introduction by Author
Tahir Shah and Terry Telford recently recorded a tell-all TeleClass
that debunks the common myths people are being fed in the internet
marketing and business development communities. The following
excerpts were taken directly from the TeleClass.
You're about to discover:
*** The Importance Of Credibility
*** One Way Street - Going The Wrong Way
*** Niche Marketing Lies
The Importance Of Credibility
I come from an offline background in sales, sales training and consulting.
But I've pretty much always been involved in business offline at some point.
I've helped turn companies from start up enterprises into multi-million
But I don't want to waste any time on this call without sharing a learning
experience with the listeners, so I'm going to focus on something with your
permission, Terry, from my background - but as a learning point for people,
if I may, rather than just ramble on about my background.
My first taste of business was 21 years ago at the age of 17. I started a
business importing oil paintings from Hong Kong and Taiwan. These were brilliant.
The two types of paintings I concentrated on were Old Master Copies, and
Portraits painted from photographs. And I learned so many lessons from that
first business that I've never forgotten to this day.
Let' me explain quickly how.
Firstly, I tried selling the old master copies. These were faithful reproductions
of the Mona Lisa, the Sunflowers, any famous artist of yesteryear...
if they painted it...you could get a painting reproduced.
Of course it wasn't the original... but it was an original, painted exclusively
for you in oils on canvas.
The trouble was... I knew nothing about art and famous artists, and when it came to it...
neither did most other people. So finding someone who truly appreciated what I was
selling was really difficult.
And I was door-knocking back in the day... I didn't have a shop, or place to display...
I had one example of a painting... and a catalogue of the different paintings that
I had to offer.
And when I came across someone who knew art... they quickly realised I didn't have
a clue about art or what I was selling myself... so the credibility and the sale
went straight down the tube. So I decided to concentrate on the other side...
portraits from photographs.
So in a nutshell I'd send the photograph off, and 3 weeks later, I'd receive the
painting, which was a true likeness to the photograph with the canvas rolled up
in a tube and hand delivered by the postman.
I knew that what wow'd people was when they saw their own portrait painted in oils
on canvas, so I wanted to target two markets primarily. Weddings and Students
graduating from university.
But I had some major obstacles...
1) I couldn't drive and didn't have a car.
2) I had very little in terms of money.
3) You know some 17 year olds look older than their age...
I was a 17 year old that wouldn't have taken myself seriously
if I’d seen myself now, at the age I was back then.
I mean I looked really young, and it's hard to get people
to part with their cash if they don't take you seriously -
I looked like a school kid who should be doing a paper-route,
not like someone who should be asking people for $200
That was lesson no. 1 - no credibility = no sales
You need to know your market and you need to build your credibility.
And that doesn't mean you have to be an established expert that everyone
recognises, although undoubtedly that is what you should be working towards...
it simply means that your website shouldn't look like it's been thrown together
by a 10 year old on a free hosting account.
If you don't treat yourself and your business seriously, you won't get any sales.
And when it comes to getting traffic? You could have the best product in the world,
but unless you know exactly who the cash paying customers are for your product or
service, and target your message to them...you won't make any sales, regardless of
how many people you throw your message out to.
So that was my first introduction to the world of business, and over the 21 years
that followed, I still made many mistakes, but learned from each one as I went along
and became better at recognising mistakes, and patterns and scenarios before they
And I took those learnings and started helping others... a mistake is a mistake...
it doesn't matter what business you are in, which industry you are in...or what
product or service you are selling.
One Way Street - Going The Wrong Way
You've put together a course that is quite different than anything else I've seen
online. Instead of the relax on a beach, work in your underwear, buy 2 or 3 Ferraris
type course, this one is a sensible, level headed approach to making some headway online.
I want to read something from your website that really sums up what's happening
to people online.
"Which Would YOU Prefer: A Brand-New Mercedes Or A Second-Hand Bicycle?"
Before You Answer: Read both scenarios below...
You are sitting in a brand new Mercedes. It has all the gadgets that you could want
and you’ve bought some optional extras to add to it… Ahh… this is going to be the
envy of all of your friends.
The trouble is you are stuck in a never ending gridlock and can’t make any headway
despite the cost of your fancy car.
The salesman told you that you could get great speed and great mileage too… but at
the moment you aren’t getting any of that.
Not because it’s not capable of doing those speeds or mileage… simply because you
hadn’t planned on there being a traffic jam or so many other obstacles in your way.
You are in the same virtual world riding your second-hand bicycle on a clear sunny day.
You’ve been weaving and bobbing your way through obstacles in front of you all day long
and with minimal effort.
On your way through the gridlock, you offer a friendly smile to a man sitting in his
brand new Mercedes… he doesn’t look impressed. He’s in a Mercedes - you’re on a bike -
and he gives you an “On-Your-Way-Bicycle-Boy… What-Do-You-Know?” kind of look.
Niche Marketing Lies
What I refer to specifically as being a waste of time, is launching an info-product
into a niche, unless you already have an authority website bringing in lots of free
traffic for you from people in that niche.
But as far as creating a product for a niche market and trying to launch it… good luck…
you’ll put a lot of work in for little or next to no reward whatsoever. Now I know that
sounds harsh… but hey… I really believe that to be the reality and here is why.
If I was to ask anyone on this call to name a top internet marketing guru… they could
probably name dozens… If I was to ask them to give me a wish list of JV partners…
many would name the same names.
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