Today, we live in a Web 2.0 world. While the promotional methods that once worked still work, for the most part, there are new promotional methods that Web 2.0 has brought to the Internet Marketing playing field. Two of those methods are podcasting and video blogging. Podcasting and video blogging are essential elements in Web 2.0. If you aren’t clear about what Web 2.0 is, don’t worry, most people aren’t, as there are actually several different definitions, and three people have a hard time agreeing on what Web 2.0 covers. What you can be sure of is that it is not a certain type of software. It isn’t tangible at all. It is merely a concept that has certain elements to it. Those elements allow people who are online to interact with other people more closely. Prime examples of a Web 2.0 environment are MySpace and YouTube. MySpace is a virtual social networking community, where members can set up profile pages and communicate with each other. The profile pages can be very elaborate, or very simple, and other members of the site can interact with a member through their profile page. Profile pages can include podcasts and video blogs as well. Everybody who has access to an Internet connection can open an account and set up a profile page at a site like MySpace free of charge. Along with these valuable and successful Web 2.0 elements, podcasting and video blogging have emerged. There are numerous places where anybody can set up a video blog, and distribute podcasts. So, essentially, Web 2.0 is anything that allows people to interact with other people, or even with a website, more closely than they have ever been able to before. Again, video blogging and podcasting have become a very big part of the Web 2.0 revolution, and as a marketer, it is essential that you start using these two Web 2.0 elements to their highest advantage. Video blogging and podcasting allow you to reach your existing customers, as well as potential customers in ways that were once only achieved with radio and television. These two Web 2.0 elements are actually today’s version of television and radio. Video blogs are similar to television shows, and podcasts can be compared to radio shows. You do not need an existing customer base to benefit from video blogging and podcasting. Again, you can actually build a potential customer base with these two valuable marketing tools. Video blogging works well because you can use visual aids, and also because it turns you into a real live human being to those who are watching. Studies have shown that video is incredibly more effective than text. People don’t feel like they have to read what you’ve written, but somehow, when presented with a video, they feel compelled to listen and watch. This book is an AtoZ guide for those who are interested in Podcasting & Video Blogging. The step by step guidance will enable you learn everything you need to know about podcasting & vlogging and that would eventually help you make a Pro in this field. You could create your own Niche as a Broadcaster.This amazing resource is packed with rich information spreading over 44 pages of solid content. Podcasting & Vlogging Basics: What are Podcasting & Video Blogging? What is the Difference between them? What is RSS? What is the Purpose? Your Basic Action List Start Podcasting: The Podcasting Tools You Need Writing & Planning Your Podcast Content Recording Your Podcast Editing Your Podcast Using ID3 Tags for Your Podcast Hosting Your Podcast Uploading Your Podcast Podcast Promotion Podcasting Action List Start Video Blogging: The Video Tools You Need Selecting Your Blog Host and Domain Planning Your Video Shooting Your Video Editing Your Video File Format Selection and Uploading Promoting Your Video Blog Video Blogging Action List It's You... Live!

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