Dear Online Businessman, And the Internet Marketing Secret Of The Year Is... "Shower them with gifts and they will return your kindness in kind." This is so very true. Think of it this way: you're taking a stroll inside a shopping mall. Then you encounter a saleslady who is promoting a particular company's newest product, say, a perfume line for example. "Would you like to try out our newest scent?" she asks with a smile. At first, you're hesitant. You are looking for something else, after all. Or perhaps, you just wanted to take a stroll and nothing else. You answer her question with a puzzled look, one that would apparently indicate a "no" instead of a "yes." "If not, would you like to take home this free bag of goodies instead?" she offers as an alternative. Bag of goodies??? Your mind starts to take notice, and you begin to smile. You ask the saleslady what's inside the bag of goodies she presented to you. She enumerates a lot of fascinating stuff: perfume samplers, old magazines, brochures, related products. Nothing grand. Nothing expensive. Nothing you can't buy yourself. But they're free! And such an act of kindness simply makes your heart so much lighter and your day so much brighter. And the sales lady? She never asked you to check out her company's newest product again. After she gave you the goodies, she never invited you to smell a sampling of her company's newest perfume line. Come to think of it, she never even asked you to buy a bottle. But what'll be on your mind during that time? Indeed, you will want to check out the product. You will want to ask more about it, at least. You will want to tell that kind, kind girl that you'd think about the bottle of perfume and perhaps come back for it some other day. You may even think about purchasing a bottle right there and then! So what does this tale tell us? Yes... an act of kindness will go a long, long way. And in business, such kindness can be shown through the gifts you can provide for your prospects. The same is true for an online enterprise. And it's even easier on the World Wide Web because these "goodies" can take the form of digital products and they can be delivered electronically. You don't have to hire a saleslady, no. You just have to host such products on a server and distribute the download link. Gifts To Warm Them Up Statistics reveal that, on the average, it takes around 12 contacts with a prospect before you can convince him to make a purchase. 12 contacts. That's a rather long chain of communication. This is why autoresponder services and follow-up systems are so vital for any online business. That's why they always say "money is in the list." But here's a point to ponder on. 12 contacts... what exactly will you tell your prospect for each of those 12 contacts? "Hi?" "How are you?" "I'm here to promote product X?" If you are going to disturb them for no reason at all, then they'd treat your correspondence as something intrusive, and perhaps, something that is irritating as well. And this can be disastrous for your enterprise. Your email should have a purpose. Furthermore, your email's purpose should be beneficial for the recipient. How can you achieve this? By giving them gifts of course! Imagine this: your prospects will receive a gift from you - a downloadable product that is of some value - on your very first email to them. How will they react? How will they view your kind gesture? They'd think that you're a very generous online businessman. And they'd get excited and look forward to your next email! Studies show that by including download links in your emails, the open rate (the percentage of emails that are actually opened by the intended recipients) and the readability rate (the percentage of emails that are actually read by the intended recipients) significantly increase. Furthermore, and more importantly, the conversion rate (the percentage of prospects who become paying customers) likewise increase. Providing gifts for your prospects will yield these fantastic results: 1. It gives you a reason to contact them for something important, not just for some flimsy excuse that will otherwise bother them. 2. It makes them take notice of your business. Kind deeds are not forgotten easily. And if the gift is something of significant value, they'd associate it with your enterprise all the time. 3. It conditions their mind to seriously consider your offer – when that offer is eventually presented. Some say it's the guilt factor, something like "he's so kind, I must repay his generosity." Some say it's because of the good will that is generated by your gratuitous display. Whatever the explanation, providing gifts for your subscribers works efficiently well. So Offer Gifts Everyday! ...or every other day, at the very least. There are a multitude of products in the market that come with unrestricted private label or resale or master resale or even give away rights. Or you can create your own product, or make use of materials from the public domain, which is, for all intents and purposes, free for everyone to use. You can easily come up with loads of products you can distribute to your subscribers... ...even if you decide to shower them with gifts on a daily basis. But There Lies The Problem... You do have to run an online business. If you were to send gifts to your subscribers on a very regular basis, you'd have to set up a lot of things manually, even if you are aided by an autoresponder service. You'd have to procure the product of course. Then you'd have to upload it to a web server. Then you'd have to copy the download URL. Then you'd have to include it in the email you'd send out. And you will have to do this for each gift you'd want to share. Imagine if you're planning on sending out gifts on a daily basis. You'd have to go through the same laborious task each day, 7 days a week, without rest! And the time you spend doing such will be time that you will spend away from other things, like manning the other aspects of your enterprise, exploring new frontiers for possible expansion, studying market trends, and enjoying the company of your family. There Should Be An Easier Way, Right? Thankfully, you won't have to worry about such tiresome chores anymore. Presenting... The Turbo Daily Downloader Automate The Delivery Of Your Daily Offers!

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