Here's a quick list of this 8 Part video series in more detail:
Video #1: Introduction to Video Support Centers
In this specific video you are introduced to video support centers, how they work, and how you can get started immediately. You’ll also be given an overview of the video series as a whole so you understand what you are getting into, as well as a brief overview of the three stages. These three stages are crucial to answering questions your customers will have about your product.
Most people create only the middle stage, leaving the outer two layers and thus creating confusion for customers. Confusion, as you know, ultimately leads to irritation which leads to angry support tickets and higher refunds.
Video #2: Planning and Customer Analysis
Before you jump in and start creating your video training center you need to do a little planning and customer analysis. In other words, you need to understand your customers, from their desires to their problems. This will allow you to understand what they expect as an end result from your product.
While you may not be able to fulfill all these desires you can fulfill the ones your product may portray to the customer. Believe it or not, it’s easy as a product owner to fall into the trap of forgetting about your customer’s needs and focusing too much on the areas of less importance.
Video #3: Beta Testers and How to Find Them
Before you go out and find beta testers you yourself better know your product inside out, because you’re going to be teaching the videos. Now you can’t just got out and find any beta tester, there are specific ones that you need to find and I’ll show you who to look for.
These types of people will make your product almost perfect. This step will help you decrease your refunds and will help you give your customers what they want.
Video #4: Screen Capture or PowerPoint Slides and the Technical
The big question you may have while creating training videos is should you do screen capture videos which show what is happening on the screen or simple PowerPoint slides? There is a time for screen capture and there is a time for PowerPoint slides. How do you be the most effective in teaching your customers? You’ll also learn what software tools and resources to use to be as effective as possible.
Video #5: Stage 1 – Get Ready
This is the first stage of videos that will allow your customers to get ready to use your product. Most product owners skip this step because they presume that their customers already know certain things. While that is true, you should always assume a worst case scenario. It’s better to provide more videos than less because if you provide more, then the expert viewers have the freedom to skip certain videos.
Video #6: Stage 2 – How To
This is the second stage and the stage most product owners start at. This is the meat of the product and usually shows people how to use it. While this is a necessary stage, without Stage 1 and Stage 3 you are setting yourself up for an increase of questions and increase of irritated customers. In this video, we will guide you step by step through the whole process.
Video #7: Stage 3 - Maximize
This is the third and final stage. It is crucial to building a relationship with your customers and can often lead into your other products. In other words, this stage will make the customers understand how to use your product effectively and maximize its potential. Provide these videos and you will have a surefire formula for happy customers and that is what you’ll learn in this video.
BONUS Video #8: Becoming a Support Consultant
Videos 1-7 are the meat of this whole video series and you can leave it at that. But, how would like to go about finding product owners and creating training centers for them by becoming a Support Consultant? This bonus will show you how to find product owners that need someone like you and are willing to pay large sums to get these created. But as I always say, implement the system first and you’ll learn its value and then you’ll learn how to help others with it.
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