Introduction
Overview of Getting the Word Out – Part 1
Promotion Preparation: Getting the Word Out - Part 1
A Heads Up
Getting Started
The Checklist Begins
The Structure
The All Powerful Resource Snowball
Pre-Launch Checklists
Sorted
Summary
Overview of Getting the Word Out – Part 2
Getting the Word Out – Part 2
Circulating Your Resources: New Blood
Cards on the Table
It’s All About the Resources
Trouble with JV’s
2 Weeks & 10 JV’s Later
Watching & Listening
Summary
Overview of Getting the Word Out – Part 3
Getting the Word Out – Part 3
The Day After
What We’ve Achieved So Far
Back to Business
Research: Numbers Don’t Lie
Promotion Re-Visited
Bringing Your Resources Back into Play
What You’ve Gained With This Promotion Drive
Summary
