Table Of Contents Section I: Facebook Social Ads Exposed How Facebook Social Ads Work A Case Study: Zyngas Farmville The Importance of Planning and Facebook Users Section II: Getting Down to Business The Facebook Platform Facebook Ad Creation The Process Whats the Deal with Facebook Beacon? Facebook Fans Do Keywords Still Matter? What Type of Events or Items Can I Advertise? Should Facebook Ads Replace Google AdWords? Section III: Maximizing your Facebook Exposure 25 Sweepstakes and Contests Facebook Social Ad Branding Facebook Marketing Solutions Facebook Fan Pages 28 7 Tips for Making the Most of your Facebook Fan Page: Facebook Groups 31 Section IV: The Down Side of Facebook Ads 9 Facebook Ad Mistakes The Privacy Issue
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