Table Of Contents
Section I: Facebook Social Ads Exposed
How Facebook Social Ads Work
A Case Study: Zyngas Farmville
The Importance of Planning and Facebook Users
Section II: Getting Down to Business
The Facebook Platform
Facebook Ad Creation The Process
Whats the Deal with Facebook Beacon?
Facebook Fans
Do Keywords Still Matter?
What Type of Events or Items Can I Advertise?
Should Facebook Ads Replace Google AdWords?
Section III: Maximizing your Facebook Exposure 25
Sweepstakes and Contests
Facebook Social Ad Branding
Facebook Marketing Solutions
Facebook Fan Pages 28
7 Tips for Making the Most of your Facebook Fan Page:
Facebook Groups 31
Section IV: The Down Side of Facebook Ads
9 Facebook Ad Mistakes
The Privacy Issue
