PRODUCT #1 - Press Release Power, (eBook)
Everyone has heard of press releases. However not many people consider them for online exposure, traffic and for improving your search ranking – maybe because the costs are too prohibitive or because they don’t have ‘worthy’ news?
Many people think that a press release can only be written and submitted by a PR professional.
In fact anyone can write a release for their business or website and publish to get attention.
That’s not to say that this replaces the role of the PR consultant at all. Where the professional really adds value is to get your business in personal contact with the media. This can only be done effectively with the consultant’s contacts in your specific business area, but of course there is a price for that.
Paul Clifford has written this with the smaller business in mind that doesn’t necessarily have the wallet to fund large PR campaigns, but would like to see the benefits of attention and improvements in traffic to their business, that an online release provides.
The author Paul is working for Ravepress which is an company that writes and distributes your press release on auto pilot and is designed for the small business and SEO Company with pricing to
match.
He have written this guide as a DIY manual using all the tips and tricks that Ravepress have used to enable their success.
Table of Contents
Introduction.............................................................6
How To Write a Press Release for Online
Distribution..............................................................8
What To Write About?............................................9
Topics for Press Releases.................................9
The Structure of Press Release..........................13
Advanced Strategies............................................18
Multi-media........................................................18
SEO Aspects Of Your Release............................23
How To Ensure You Benefit From The Panda
Update....................................................................26
How do I do this?..............................................29
Hooks And Going Viral........................................31
So I Have It Written What Now?..........................34
Optimizing For The Search Engines..................36
Traffic and keywords........................................37
Understanding volumes and conversion.......39
Finding the words.............................................41
Factors to consider when choosing your
keywords...........................................................43
5
Onpage and Offpage SEO...................................47
Onpage in detail................................................47
Uniqueness of content.....................................51
Offpage Optimization...........................................52
Quality and quantity of links............................54
To Conclude..........................................................55
About Ravepress..................................................56
PRODUCT #2 - Easy Press Release Writer (Software for windows)
Why pay someone to write you a perfectly formatted press release when you can do it yourself?
But the fact is most press release writers have a guideline to go by, so just like me you probably always turn to the expert, right?
Easy Press Release Writer is incredibly easy to use, the software asks you a series of questions, and once you've completed the steps the software generates a professional looking press release in HTML and rich text format.
What This Amazing Software Does:
✓ Generates Press Releases On The Fly
✓ Guides You Through The Steps For Writing That Perfect Press Release
✓ Generates A HTML and Plain Text Version Of Your Press Release
✓ Saves You Time, and Saves You Money
