INTRODUCTION...4 The Wave of the Future: Why Go Virtual?...4 Frequently Asked Questions...5 GETTING STARTED...8 Do you have what it takes to create a virtual corporation?...8 QUIZ: Are You VC Material?...14 You’re ready for business—is your business ready for you?...17 The Importance of Being Earnest—Er, Organized...19 Goal setting: where will you be in five years?...21 Yes, You Can: Why No Goal is Too Lofty...25 Your business, your way: determining your virtual potential...25 Essential Equipment for the Home Office...31 Home Office Feng Shui: A Crash Course in Arrangement...35 Marking Your Territory...37 Cyber Space: Home Office Computer Considerations...38 Insurance: Do You Need It?...41 BE A MAGICIAN...43 Why you must look bigger than you are...43 Creating the illusion: How to give your small business a big presence...44 Where do you live and work? The importance of your physical address...45 There is no “I” in “team”...46 Multiple identities: creating “departments” (without hiring staff)...48 Paper or plastic: why you need to accept credit cards...49 What’s that ringing in your ears? Phone services for virtual entrepreneurs...51 The Skinny on Expansion: Fitting In to Your Virtual Skin...54 Company Logos: You Need One...55 How to Be a Consummate Professional...58 Keep ‘Em Coming: Earning Repeat Business...60 Elastic Options: Choosing Services That Grow with Your Company...62 HELP WANTED...64 Going it Alone: How to Clone Yourself Online...64 Virtual Assistants: The Magic of Telecommuting and Distance Employment...66 Virtual Employees: Telecommuting to a Home Office Near You...67 Contractors and Freelancers: Why You Need Them, How to Find Them...69 Wording Your Job Advertisement...71 Virtual Temp Services: Who You Need, When You Need Them...72 Paying with Virtual Money...73 LEGAL MUMBO-JUMBO...75 Typecasting: What Will Your Business Be?...75 Online Sales Tax: To Charge or Not to Charge?...80 Uncle Sam Wants You! Tax Tips for the One-Person Show...82 Why You Need a (Virtual) Accountant...84 The Golden Years: Retirement Planning for the VC Owner...85 Micro-Management: Legal Handling of Your Scattered Employees...87 TOOLS OF THE TRADE...90 Your Web Site: Like a Building, Only…Not...90 Naming Your Domain...91 Selecting a Web Host: The Good, The Bad and The Ugly...93 Professionalism: The Total Package...98 What the Heck is a Blog, And Why Should I Get One?...102 Plastering Your Web Site: Internet Advertising Techniques...104 Autoresponders are Your Friends...113 How to Use Them...114 Where to Get Them...116 The Great Divide: Conquering Isolation in a Virtual Environment...117 How to Streamline Your Virtual Corporation for Maximum Profits...120 Save Money...121 Spend Money...122 Make Money...124 Info Dump: Tips, Tricks and Tidbits for the Virtual Corporation...125 Time Management: How to Get Things Done When You’re Not...125 Living by the Clock...125 Child Care for the Virtual Corporation Owner...128 CONCLUSION...130 RESOURCES...131

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