Google Adwords and Adsense Explained .................................................................................................... 3
What is Google Adwords? ........................................................................................................................... 4
Getting Started with Google AdWords ....................................................................................................... 4
Understanding Different Types of Targeting for Adwords .......................................................................... 5
4 Things You Should Know Before Using Google Adwords ......................................................................... 6
Top Mistakes Made Using Adwords ............................................................................................................ 7
Ways to Increase Conversion Rates on Adwords ........................................................................................ 8
How to Keep Google Adwords Simple ........................................................................................................ 9
Using the Search Based Keyword Tool for Google Adwords ..................................................................... 10
How to make Google Adwords Cost Effective for your Business .............................................................. 11
How to Stay Competitive with Google Adwords ....................................................................................... 12
How to Choose Appropriate Keywords for Google Adwords .................................................................... 13
Common Google Adsense Questions ........................................................................................................ 13
The Ugly Truth about Google Adsense… Not so Ugly ................................................................................ 14
Disadvantages to Google Adsense ............................................................................................................ 15
AdSense Advantages ................................................................................................................................ 16
Getting an Adsense Ad onto Your Website ............................................................................................... 17
How to Make Money with Google Adsense .............................................................................................. 17
Finding Keywords for your Niche Market ................................................................................................. 18
How to Find a Niche Market for Keyword Marketing ............................................................................... 19
Tricks of the Adsense Trade: Ad Placement & Design ............................................................................... 21
The Best Formatting for your Adsense Ads ............................................................................................... 22
Why Adsense Ads Give More Value to Your Visitors ................................................................................. 23
Make More Money with Higher Paying Keywords .................................................................................... 24
Required Skills to Make Money with Google Adsense .............................................................................. 24
