10 Ways to Write More Effective Ads + BONUS 342_Headlines_to_Swipe
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Introduction by Author
What is advertising?
Is it something to be regarded as a work of beauty or art?
Is it clever slogans or amusing prose? Is it workmanship
to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied, nothing more!
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period!
*** Focus on Them, Not You.
*** Emphasize Benefits, Not Features.
*** Push Their Emotional Hot Buttons.
*** Incorporating Proof and Believability.
*** The Unique Selling Proposition (USP).
*** The Headline.
*** The More You Tell, The More You Sell.
*** Write To Be Scanned.
*** The Structure of AIDAS.
*** Use Takeaway Selling to Increase the Urgency.
This book contains all information you need to write more
effective ads. You will learn to write more effective ads,
just like those highly paid copywriters, for your own products.
10 Ways to Write More Effective Ads + 342_Headlines_to_Swipe
These eBooks package Worth $84
Today's price $5.99
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