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The Big Book Of Home Business Lead Generation Methods

“The Indispensable Networker’s Guide To Home Based Business Building Strategies”

This book will serve as an indispensable guide to learning about the concept behind how people generate endless leads for their home based businesses.

Any networker should know this by now… leads are your life line. When you are cut from your source of leads, your business will be a sinking ship and you will ‘die a natural death’. It doesn’t matter how motivated you are or how pumped up you are after a meeting or a rally – you need a large source of leads because traffic is KING.

This is the reason why this ‘big book’ is written. Granted, I’m not able to cover every single lead generation method in vivid detail because of the nature of the Internet – it is constantly changing and evolving and newer, more updated strategies are available.

However, this book will serve as a compendium for general lead generation strategies, both Online and Offline!
This book will talk about:
- 15 offline strategies, everything from cold calling to social gatherings
- 27 online strategies, everything from blogging to pay-per-click advertising

So let this book open your mind and expose you to the right concepts. This way, you won’t be shooting in the dark.
And also, be sure you apply the techniques in this book and take advantage of the free tools that are available for you. Just reading this book is not enough. You have to take action and make your business a part of you;otherwise you will not be able to achieve success!

TABLE OF CONTENTS

Introduction.........................................................................................................7

Offline Methods

Cold Calling.......................................................................................................10
SMS Marketing..................................................................................................13
Information Marketing.........................................................................................16
Buttons..............................................................................................................18
Name Cards.......................................................................................................21
Door To Door.....................................................................................................23
Classified Ads....................................................................................................25
Networking Conventions......................................................................................27
Trade Shows.....................................................................................................29
Home Parties.....................................................................................................31
Social Networking..............................................................................................33
Events And Launches.........................................................................................35
Publicity............................................................................................................37
Publish A Book..................................................................................................39
Word Of Mouth..................................................................................................41

Online Methods

Blogging...........................................................................................................44
Blog Commenting..............................................................................................47
Article Marketing...............................................................................................49
Tell A Friend.....................................................................................................52
Forum Marketing...............................................................................................54
Email Marketing................................................................................................56
Social Bookmarking...........................................................................................58
YouTube Marketing...........................................................................................60
Yahoo! Answers................................................................................................62
Press Releases.................................................................................................64
Buying Banner Advertising..................................................................................66
Online Classified Ads (Craigslist)........................................................................68
EBay Traffic.....................................................................................................70
Organic Search Engine Traffic...........................................................................72
Pay Per Click Advertising..................................................................................74
Ezine Solo Ads.................................................................................................76
Podcast Traffic.................................................................................................78
Directory Submissions.......................................................................................80
Social Networking Traffic...................................................................................82
RSS Submission...............................................................................................84
Traffic Exchange Programs...............................................................................86
Co-Registration Leads......................................................................................88
US Free Ads....................................................................................................90
User Generated Reviews..................................................................................92
Viral Reports....................................................................................................94
Ad Swapping....................................................................................................96
Giveaway Events..............................................................................................98

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