This book will serve as an indispensable guide to learning about the concept behind how people generate endless leads for their home based businesses.
Any networker should know this by now… leads are your life line. When you are cut from your source of leads, your business will be a sinking ship and you will ‘die a natural death’. It doesn’t matter how motivated you are or how pumped up you are after a meeting or a rally – you need a large source of leads because traffic is KING.
This is the reason why this ‘big book’ is written. Granted, I’m not able to cover every single lead generation method in vivid detail because of the nature of the Internet – it is constantly changing and evolving and newer, more updated strategies are available.
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However, this book will serve as a compendium for general lead generation strategies, both Online and Offline!
This book will talk about:
- 15 offline strategies, everything from cold calling to social gatherings
- 27 online strategies, everything from blogging to pay-per-click advertising
Once you understand the concepts and the functions of each strategy, all you need to do is to Google it and you will find the practical methods for it because there is nothing you can’t find on Google. So let this book open your mind and expose you to the right concepts. This way, you won’t be shooting in the dark.
TABLE OF CONTENTS
Introduction ......................................................................................................... 6
Offline Methods
Cold Calling ......................................................................................................... 9
SMS Marketing .................................................................................................. 12
Information Marketing ...................................................................................... 15
Buttons .............................................................................................................. 17
Name Cards ....................................................................................................... 20
Door To Door ..................................................................................................... 22
Classified Ads ................................................................................................... 24
Networking Conventions .................................................................................. 26
Trade Shows...................................................................................................... 28
Home Parties ..................................................................................................... 30
Social Networking ............................................................................................. 32
Events And Launches ...................................................................................... 34
Publicity ............................................................................................................. 36
Publish A Book ................................................................................................. 38
Word Of Mouth .................................................................................................. 40
Online Methods
Blogging ............................................................................................................ 43
Blog Commenting ............................................................................................. 46
Article Marketing ............................................................................................... 48
Tell A Friend ...................................................................................................... 51
Forum Marketing ............................................................................................... 53
Email Marketing ................................................................................................ 55
Social Bookmarking ......................................................................................... 57
YouTube Marketing ........................................................................................... 59
Yahoo! Answers ................................................................................................ 61
Press Releases.................................................................................................. 63
Buying Banner Advertising .............................................................................. 65
Online Classified Ads (Craigslist) ................................................................... 67
EBay Traffic ....................................................................................................... 69
Organic Search Engine Traffic......................................................................... 71
Pay Per Click Advertising ................................................................................ 73
Ezine Solo Ads .................................................................................................. 75
Podcast Traffic .................................................................................................. 77
Directory Submissions ..................................................................................... 79
Social Networking Traffic ................................................................................. 81
RSS Submission ............................................................................................... 83
Traffic Exchange Programs ............................................................................. 85
Co-Registration Leads ...................................................................................... 87
US Free Ads ...................................................................................................... 89
User Generated Reviews .................................................................................. 91
Viral Reports...................................................................................................... 93
Ad Swapping ..................................................................................................... 95
Giveaway Events ............................................................................................... 97
