Excerpt:
Terry:
Hey, you‟re listening to Terry Telford from www.thebusinessprofessional.com, and today we‟re extremely lucky to have none other than Jay Conrad Levinson on the call. Just in case you haven‟t heard of Jay Conrad Levinson, he is the father of Guerrilla Marketing and he is a true marketing legend. He is a real veteran of the marketing and advertising industry. He‟s worked with two of the world‟s greatest advertising agencies. He‟s been with Jay Walter Thompson and Leo Burnett. He is the real deal. This is no smoke and mirrors; this guy is for real.
If you‟ve been out there and you‟ve read Guerrilla Marketing or you‟ve read one of the other 31 books that he has in that series, you know that his stuff works. This is a guy where you can read his book and apply what he says… this is not theory; this is the real stuff. Another thing that‟s kind of cool is that Jay also worked with Playboy. He‟s written columns and articles for Entrepreneur Magazine, INC magazine, and the list goes on and on. This guy is absolutely amazing; I can‟t tell you how excited I am to talk to Jay and have him share all the information that he is going to be sharing with us today.
Even thought he has a really impressive resume, the real tipping point for Jay was the Guerrilla Marketing book. Instead of me going on and on, without further ado, I‟d like to welcome the father of Guerilla Marketing, the mentor of millions, Jay Conrad Levinson. I‟d like to say thank you so much for being here with us today, Jay.
Jay:
Thank you Terry very much. You sure know how to make a guy feel good.
Terry:
I‟m just recapping your history, my friend.
Jay:
Well, I‟ll do everything in my power to live up to it, but everything you said is the honest truth.
Terry:
I just basically touched on your background. Can you fill us in? How did everything progress for you? Where did everything come from and how did you get to where you are today?
