Search Engine Optimisation For The Real World + BONUS SEO And Traffic Guide Digital Version Downloadable - No Shipping or Handling Fee! Introduction by Author SEO Techniques For Everyday Webmasters Dear Friend, David Congreave, Tim Whiston, Roy Miller and Terry Telford recently recorded a tell-all TeleClass that showed attendees how to massage your website to grab the search engine's attention. The following excerpts were taken directly from the TeleClass. You're about to: *** Peek under the hood of your favorite search engine *** Discover the difference between on page and off page optimisation *** Uncover the truth about keywords *** Put content in review Increasingly, search engines are not looking favorably on pages like that. Especially Google. Googles getting pretty cut throat about it. And the reason is, they provide a service. They want people to come to Google and get good out of it. The only way to get good out of it is, to find pages that are actually helpful. So when people ask, how do we write copy that is good for humans and good for search engines? You cant forget the first part. Focus on the first part first. Make your copy good for human beings. Its got to communicate your message. If its providing good information about your topic, search engines actually like that better that just bunch of keywords in there that sound like your talking in chant. So thats the first thing to keep in mind. When people talk about copywriting, they often talk about sales pages. Most people who create those pages arent really focused on SEO at all. They are getting traffic to those pages from other sources besides search engines. So when we are talking about web copy for the most part, when we are talking about it in SEO terms, we are talking about other kinds of copy. So you have a website about organic gardening and on your home page you talk a little bit about organic gardening. You have a page with a different aspect of organic gardening. Remember the first rule is to make the page helpful to human beings and then you want to do what you might call SEO-affying your page. The other guys have talked about that a little bit. I know that in lucid SEO we are going in a little more detail about it. But heres some examples of the things you might do to SEO-affy your copy. So youve made it useful to human beings. Then you want to inject your keyword into the copy or just go back and make sure your keywords are in your copy in ways that will make the search engines really like your page. So again, lets go back to something that is not even on your page in the way most people think about it. Your title tag. Thats copy. People wont think about it as copy but its copy. Copy doesnt mean just the text on the middle of your page, its all the copy on your page. Tim mentioned the ALT tag in the image tag earlier. Thats copy too. But getting back to the actual stuff that the human being can read on the page. Start with the title tags that show up in the title bar of your browser. Make sure your keywords are in it. On your page, you will have a headline or two. Youre going to have H1 tags, H2 tags, H3 tags, anything with an H in it. Put your keywords in there. Then you want to make sure your keywords are in the actual text on the page, and you want to have a healthy amount of text on the page. If you just have a few keywords on the page, or a few words on the page thats probably not going to cut the mustard. What you really want is a healthy bit of text with your keywords in it in a natural way. So if youre trying to write human readable stuff, how do you do that? Well its pretty easy, actually. Start by talking about your topic and use your keywords early and often in your copy. That is the rule of thumb. Early and often, just use your keywords. You dont need to get all in a twist about keyword density and all that stuff. Just use your keywords early and often naturally. Also, something else to mention, that is becoming relevant with search engines is related keywords. I wont go in to too much detail, but using stuff that is related to your keywords, but not exactly your keywords. So synonyms for your keywords. Topical stuff that relates to your keyword. Googles getting smarter, they are getting smarter all the time and they are going to be moving in the direction of really trying to figure out what the page is about. So dont just say, well my keyword is organic gardening. Ill include 67 instances of organic gardening on my page. Thats not going to do it. Include organic gardening, a few times, 10 times, how ever many times, just a healthy number and also include related concepts in your copy that search engines will like. If you do that, your going to end up with copy search engines like. But your not going to fix it so human beings will look at your page and say, uuuggghhh! This is junk and pull away. Search Engine Optimisation For The Real World + SEO And Traffic Guide These eBooks package Worth $94 Today's price $7.99

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