Have your "tried and true" SEO TECHNIQUES just stopped working for you?
AND YOU HAVE NO IDEA WHY?
If this is a big mystery to you, then you need to read -
SEO and Relationship Building for Local Businesses
It’s time to stop living in the past!
SEO and Internet Marketing has changed in the last couple of years!
Stop being like that old wizard who is wondering why the spells he casts just don’t work anymore. Catch up on the latest and most effective techniques for making your internet business work for you again.
Do you already have a business and want to optimize it and get it on the internet?
Then this is the ebook for you too!
Just think! Your online business running itself and making scads of cash for you again - just like it did before!
The major search engines changed all the rules and consumers started becoming turned off by overt and tacky SEO techniques that manipulated them into visiting your page!
In the first chapter in Relationship Building for Local Businesses, I talk about how business web sites have changed and are changing still...
In it I discuss ...
How websites are more about customer service and relationships than they ever used to be
How supplying information as a service to surfers helps increase your business
How to capitalize on the fact that people are always turning to the internet to "find what they need."
How the expectations of what people expect to find on a site have been completely raised nowadays
How to understand the new mindset of the expectant internet surfer
How to make the most of the Web 2.0 concept
How to improve a site that is several years out of date
How a blog figures in the changing consumer landscape
How to micro blog using a site like Twitter to create even more interactivity between you and your customers
How to use social resources like MySpace and Facebook to your advantage
the importance of building solid relationships with prospects and customers
How to get existing customers to return to you
Why being impersonal nowadays is a recipe for business failure
How to think in longer term business development when putting a web site together for the first time or revamping an old one, so that it fits the standards of web 2.0
Why it is wise to develop the ability to promote and sell your products directly via the internet
How to understand such things as shipping costs and when shipping could become a problem for you
How to push what you normally sell locally out on to the global stage
How to get your marketing message into people’s homes
How to go from selling locally to globally and potentially increase your sales by millions!
How to build a user friendly website that gives people EXACTLY what they want so they are interested in what you have to offer regardless of where you are
Why a flashy website doesn’t do it for people or the Google search engineer robots anymore
What the wrong aspects are to focus on when you are building a site
The concept of attracting targeted visitors to your site instead of the untargeted surfer who will not get out their credit card or PayPal permission to buy your product or convert to one of your memberships!
In the chapters on the "Basics of Search Engine Optimization" and "Both On Site and Off Site SEO", I teach you -
How to do what is necessary to get the pages of your website indexed and then ranked up the league table so you are at least in the top five search results on the Google pages
How to look at natural search results in the search engine pages to find the key to what keywords to use
How to examine Google AdWords to find successful keywords
How to properly use the Google Traffic Estimator program
All about how the Google algorithms work and how to understand that they change as time passes
How to comprehend source code on web pages
Understanding the important changes that have taken place with regard to on-site SEO
Why it is in your best interests to make your SEO as accurate as possible when it comes to reflecting the content of your pages
Why making vast keyword lists that cover every single aspect of your business but the kitchen sink will not work for you anymore
How to choose a domain name that truly represents your business and tells your prospects what you do
How to build quality and value into your site that will impress the major search engine bots but also impress your visitors - so they keep coming back again and again
How to write headings and sub-headings that are attractive to the new generation of search engine spiders
Why it is best to focus your SEO efforts on content rather than on any other aspect of article marketing
How to use a Word Tracker program in order to make a great and effective list of keywords
Why creating a free site map to your page is smiled on by the search engines
How Google is now evaluating external links according to three MAIN categories that you absolutely must know about ...
The new secrets that you need to know about linking structure that can mean the difference between making thousands or nothing in your internet business
The value of treating your website visitors more like friends than faceless numbers and how this is part of the whole revisionist Web 2.0 movement that is more about intimacy and functionality with a customer than short cuts to success
