This E-Book is perfect for beginning website designers and developers. This book is separated into four major parts: Planning, Designing, Coding, and Going Live. There is an “HTML/CSS Reference Table” included as Appendix A. Part I: Planning Part I helps you plan for the typical web development process, first by helping you understand the medium and its related issues and then by thoroughly analyzing the proposed project to create an efficient and effective project plan. Chapter 1, “Asking the Right Questions,” addresses key questions related to starting web design projects and helps you determine the best team for a particular project. This chapter explains the technologies used for typical web development projects and how the site goals and target audience affect a project. Chapter 2, “Formulating the Answers,” helps you answer the questions posed in Chapter 1. Throughout this chapter, I discuss the appropriate documentation for your web project and describe a typical web development proposal. You learn about the technical aspects of the target audience, specifically as they relate to the web project, and the purpose of a site map. Part II: Designing Part II moves into the actual design of the web site, focusing on making the site as userfocused as possible and laying the groundwork for good web design. After that, the production of the design is tackled. Chapter 3, “Anticipating Web-Specific Design Issues,” discusses the best design tools for your needs and then moves on to identifying design considerations that are specific to web design. This includes topics such as platforms, code, browsers, bandwidth, and fonts. Chapter 4, “Laying the Groundwork for Good Design,” begins with a few places where you can find inspiration for your web designs. Then you learn to select an appropriate navigation scheme and identify appropriate visual metaphors for your site’s navigation. After the navigation is set, it’s time to focus on creating a useable layout for the site. Color schemes and images are also discussed as you create design mockups of your site. Chapter 5, “Preparing for Production,” walks you through identifying individual page elements for your web layouts. This chapter also explains the differences among GIF, JPEG, and PNG files and how to add interactivity to design files. Finally, I cover slicing the mockups for page production. Chapter 6, “Producing the Design,” addresses how to save those sliced images from your design application as well as to export whole designs. It also covers saving HTML from design applications and transferring Photoshop files to Flash. Part III: Coding Part III integrates the elements produced in Part II into cohesive web pages. Chapter 7, “Getting Started with the Code,” begins the discussion of HTML and cascading style sheets (CSS). This chapter covers creating the file structure for the site, as well as defining the required HTML and CSS code elements and header content for the page. Chapter 8, “Structuring Content,” teaches you to set up appropriate container blocks for content on the page. Then you learn to use HTML to organize content within each container block before adding links and images to define the content. Chapter 9, “Styling Content,” switches gears a bit to work on the style of the page as opposed to its structure. I discuss using HTML tags as selectors to define your styles and then using CSS to customize font characteristics and style links and web forms. Chapter 10, “Positioning Content,” moves back into the structure of the page. First, you learn about CSS box properties and how elements are positioned with CSS. Then I help you recognize the uses of layering and backgrounds in web design. Chapter 11, “Integrating Dynamic Content,” identifies how to embed various types of multimedia files into web pages and how to syndicate with Really Simple Syndication (RSS). This chapter also covers the uses of JavaScript to extend the capabilities of HTML and how blogging software can benefit web designers. Part IV: Going Live This part of the book covers the final aspects of a typical web development process: publishing the content and advertising the site. Chapter 12, “Publishing Content,” helps you thoroughly test the web site according to the target audience and then upload the site to the appropriate location. Next, updating the project documentation and preparing the site for maintenance is covered. Chapter 13, “Advertising Your Site,” explains how search engines work and ways to improve your site’s ranking in the top search engines. It also discusses the differences between the design of pages to be displayed in web browsers and those displayed in e-mail readers before listing some tips regarding designing for e-mail.

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