The title says it all. How do I turn Browsers into Buyers and Prospects into Leads? Some facts: - 43% of all retail sales are expected to be influenced by or made on the Internet by 2012. - 83% of businesses use the Internet to research and find potential vendors. - 75% of web users admit making judgments about the credibility of an organization based on the design of its web site. Why are these figures significant? Because they validate something that most of us know intuitively: web sites play a major role in determining whether someone ultimately transacts with a company. One naturally assumes, then, that organizations would be laser-focused on ensuring their sites are designed to capitalize on this opportunity, thereby maximizing their return on investment (ROI). Strangely, that’s not the case. Our experience indicates very few sites are designed with ROI in mind, and most under-perform relative to their potential as a result. In fact, most organizations seem oblivious to the impact that web design has on their organizational performance. Although the Internet and web sites are relatively new, this scenario of organizations missing the obvious is not. And that's where this E-Book comes in. It explains why it is important to have a well designed website and more importantly how to achieve that from an organization point of view.

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