Google has not only staked its claim on social media, but it has also reestablished its very strong foothold in local search and local search marketing. On May 30, 2012, Google made a bold move: They migrated the entirety of their 80 million Google Places listings to what they are alternatively calling, “Google+ Local” or “Local Google+.”Google is “all in” when it comes to Google+. They have inextricably intertwined all of their properties (gmail, Picasa, YouTube, Local Google+, Zagat reviews, Google Places, Document, and all the rest) into one giant search and social media engine that spans all of our devices. They are providing all of these features free of charge, too. It behooves you as a business owner to, at the very least - check out these services. You won't regret all the free publicity, promotion, and SEO help you get from Google. Inside this guide, you will learn: • A brief introduction to Google+ and Google Places • Mastering Local Google+ • Google Places for business dashboard • Personal Google+ and Google+ Business • and much, much more! Google+ was created by the search engine giant to compete with the social media juggernaut, Facebook. What may have started out to be a “simple” social media site has morphed into something more---much more. You see, in one fell swoop, Google made a very strong move. While it remains to be seen whether this turns out to be the online marketing equivalent of “check” or “checkmate,” it is crystal clear that Google is reinventing itself in terms of search, social networking, and local listings. They have also made some big moves in mobile. This play on the “So Mo Lo” (Social Mobile Local) phenomena is important for all stakeholders involved, from local businesses, regional brands, and global powerhouses, to webmasters,search engine optimization practitioners, business consultants, and---perhaps most of all---consumers. Each will be affected in at least one way or another. Producers and consumers alike will benefit from knowing where Local Google+ came from, where it is now, and where it is most likely headed for the future. Mastering Local Google at its beginning can put you in the position to make a lot of money. Check out this eBook. It may be the most important one of the year. And, as always, when you buy from Keener eBook Store, your satisfaction is guaranteed.

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