A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting messages about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to mastering the essential tools for harnessing the power of the world wide web for your marketing goals. It begins with first things first-planning and building a website-and then provides in-depth coverage of essential online marketing tools and techniques:Content marketing and blogging Social media marketingWeb analytics Search Engine Optimization (SEO)Email marketingOnline Public RelationsThe McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to web marketing mastery!Includes chapter-ending self tests and an online final exam!