E-Book - 76 pages Twitter, Twitter, Twitter! Everybody seems to be talking about Twitter, and it’s definitely become the social media craze everyone’s using. Even news reporters have started to base a lot of their reports on information gathered from Twitter, and it has established itself as a powerful social media tool which is here to stay. A lot of my friends (some of whom are small business owners) have asked me what Twitter is all about, and whether I think it’s something they should start using – my answer is always “yes”. This book will teach you how to use the service, and explain how Twitter can help your business. Let’s get started! “So, how does the ability to send tiny messages to followers help me?” you might be asking. I know it seems like the same effect could be achieved by other means, but understanding the power of Twitter is a bit like trying to solve an optical illusion – you can’t see it until you discover it, but you’ll never forget it once you do. This book will help you discover the power of Twitter. Twitter can be used for tons of purposes such as connecting with friends, marketing your company, and responding to customer service requests. In this book, we’ll discuss methods in which you can utilize Twitter personally and professionally. Twitter is a new frontier in communication. If you went back a couple of hundred years ago, you had to literally go out and meet your customers if you wanted to get in contact with them. Then, the telephone allowed for telemarketing and customer service, television allowed for TV ads, and the invention of the Internet has made it possible to market through banner ads and handle customer service via email. Twitter is the next iteration in this exponential curve of innovative modes of communication – now customers and businesses can communicate more quickly than ever before, whether it relates to customer service, advertising, or sales. What does this mean? For the first time, you can easily keep tabs on indirect mentions of your product. In the past, most of the customer feedback you received came through direct emails from clients, or by searching blogs and websites for mentions. Now, with Twitter, you can easily and quickly keep track of people who are talking about your product or business. You can also quickly get in contact with people who are mentioning competitors or have needs that your product can fill. Twitter puts you in the position of a direct marketer and customer service representative. You can listen in and see what people are saying. You can discover how to improve your product without having to set up focus groups. Thus, Twitter can help you improve your business.

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