E-Book - 86 pages
There are two ways to get search traffic from Google. The first is to publish web content compelling enough for other sites on the internet to point readers to it through the use of hyperlinks. The more hyperlinks your content receives, especially if those links contain the words and phrases typed into Google by searchers,
the higher your content ranks in the Google search results, increasing your traffic in proportion.
The second, faster way to bring in search traffic is to buy it. By paying for Sponsored Results (ads) that display both above and to the right of the 10 “natural†search results on a Google page, you can bypass weeks or months of attempts to get your site to the top of Google. You can actually bid for search queries that people type into Google — anything from “yoga dvd†to “how to get out of debt†to “divorce attorney melbourneâ€.
These search queries are generically referred to as keywords, and some keywords are more attractive to advertisers than others due to the number of times they’re searched, or by how likely they are to result in click-throughs to the advertisers’ websites. Keywords purchased from Google to trigger ads in Google Search Engine Results Pages (SERPs) or on websites using the Google AdSense program are called AdWords.
This book will help those of you who are completely new to Google AdWords, to set up simple, water-tight campaigns to promote your own blogs, websites or businesses. You’ll get a comprehensive introduction to AdWords, and a thorough walk-through of how it works. You’ll learn all the ins and outs of setting up an account, getting it live, and reporting on your campaigns.
