| 99 Pages | Format: PDF + ePub + Mobi Search Engine Optimization, or SEO , is one of the most powerful tools you can use to get traffic to your (or your client’s) website. As you progress through the book, you’ll learn about structuring a website for SEO , the importance of keywords, research and strategy, link building, and understanding backlinks. By the time you reach the final page, you’ll be equipped to use SEO personally and professionally to give your websites an edge against the competition.
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