E-Book - 328 pages Publishing is changing quickly as more and more readers migrate from paper-based products to electronic media, whether it’s a computer, a tablet, a mobile device, or an e-reader. Change of this sort always creates opportunities, and in the last few years it’s become clear that professional blogging is one of them. The last decade saw a generation of blogs grow from being side projects and hobbies, into sites with enormous readerships and real revenues. Very quickly blogging has become a legitimate publishing business, and today a survey of the top 100 blogs shows that with a few notable celebrity exceptions, almost all of them are backed by real publishing businesses. While today the blogging industry has some very professional outfits operating, there is still lots and lots of room for the newcomer. To start with, there are very few household names in blogging. While most people might recognize and know names like Time, Wired, Vanity Fair, and Vogue, there are significantly less who know Gawker (http://gawker.com), TechCrunch (http://techcrunch.com), Huffington Post (http://huffingtonpost.com), and PopSugar (http://popsugar.com), which are just three of the more high profile sites. There are still many, many people who don’t read online but who will eventually. These folk mean that blogging is an industry with a lot of growth ahead of it, and growth is good for business and good for newcomers. Opportunities in blogging also arise from the many niches and topics that are still wide open. If you walk into any bookstore and look through the myriad magazines that line the racks, you’ll find there are audiences interested in reading about everything from sewing to tattoos, boating to cooking, movies to shopping. Can you name the blog to read on tattoos? How about a great blog about boating? Think you can find one? So building a business out of blogging, like any business, involves investment both in time and money. The questions you want to ask are: What costs need to be accounted for? Where will the revenue come from? How long will it take? Along with these high-level business questions, you’ll also be wondering about the practicalities of running a blog as a business, planning direction, finding and hiring staff, creating content, and marketing. In this book I aim to answer all these questions as well as to give you a practical, hands-on guide to building a business out of blogging. Like any business, it will take hard work, dedication, savvy, and a bit of luck. As someone who has built a number of blogs, I hope reading through my experience and methods will help you find your path to success.

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