Chapter 1: Introduction ...................................................................................... 5
You’ve Got Mail! ................................................................................................ 5
Chapter 2: Building Relationships .................................................................... 7
Developing The Competitive Edge .................................................................... 7
Tips On Building Rapport With Your Subscriber................................................ 8
Chapter 3: Instill Stronger Credibility ............................................................... 9
Establish Yourself As An Authority .................................................................... 9
Use E-courses To Build Credibility Over Time ................................................ 10
Chapter 4: Increase Your Opt-in rates ............................................................ 11
Crafting An Excellent Squeeze Page .............................................................. 11
Install Viral Friend Generator........................................................................... 12
Chapter 5: Common Mistakes People Make .................................................. 14
What You Must Avoid At All Costs .................................................................. 14
Chapter 6: Summary ......................................................................................... 16
The Speed Of Trust ......................................................................................... 16
