219 Pages, Hardcover Book "Turn Your Passion Into Profits: How to Start the Business of Your Dreams" by Janet Allon and the Editors of 'Victoria' Magazine What could be more exciting, more satisfying, or richer with possibilities than owning your own business-one that fuses what you do for a living with what you do for your soul? The answer is, next to nothing, as many small (and not-so-small) business owners can attest. After all, it makes sense: Little is more fulfilling than making money from what you love. As daunting as the idea of starting a business can be, chances are that turning your business dreams into reality is one of the best things you'll ever do. But how, exactly, to do it? Turn Your Passion Into Profits strikes deep at the heart of this question, with an approach that is equal parts information and inspiration. This indispensable book guides you, step-by-step, through the process of starting your own business-from cultivating and pitching your original idea to financing, staffing, keeping records, marketing your goods and services, and almost anything else you can think of. You'll learn the "dos and don'ts" of business plan writing, as well as how to create a balance sheet, draw up contracts, calculate start-up costs, measure profits and losses, hire (and fire) personnel, and determine the right time to expand. You'll also learn about the broader aspects of having your own business, with sections on daily and monthly fluctuations in sales, how to handle windfalls (as well as tough times), common "rookie" mistakes, what to expect during the first year of business, and-a big one-how to manage time and stress. Case studies of real-life businesses started by women, a directory of contributors and featured businesses, and tons of tips (such as hiring a publicist with experience in crisis management) round out the book's extensive practical information. Each chapter offers advice and anecdotes from women who have achieved the dream of creating a business from scratch. Straight from the "front lines," they speak frankly to the challenges and almost exhilaration of starting a business-one that truly is an expression of you.

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