E-Book - 127 pages
The photographer's guide to making money contains 150 Ideas for Cutting Costs and Boosting Profits using your skills in photography. All tips are accompanied by lots of photographic examples with valuable information.
TIP #1
Specialize in a genre.
There are numerous areas of specialization in professional photography: senior portraits, commercial photography, fashion photography, weddings, fine art, children’s portraits—the list goes on and on! The one rule you can count on, though, is that you won’t be successful if you try to do them all. At most, you can probably be a real success in two or three areas. Specializing will give your business direction and allow you to spend your time doing what you love most. Martha Fitzsimon, quoted in Professional Photographer Magazine (July 2006, p. 31), said, “[I wish I would have known] the importance of focusing my business [on a particular genre]. I wouldn’t have spent a year doing other kinds of photography that weren’t me.†To see some of Martha’s work, visit www.marthafitzsimon.com.
TIP #2
Make the most of your abilities.
Specialization doesn’t mean you have to do the same thing day after day, only that there’s a specific genre where you focus most of your efforts. For example, Elizabeth Homan spends most of her time running a successful San Antonio, TX, family-portrait studio called Artistic Images (family portraiture is a significant bread-and-butter area in professional photography). However, she occasionally takes leave from her studio to pursue one of her other passions: teaching. She has become a popular photography instructor, providing practical advice on what she does to obtain an average sale of over $4,000 from a family session.
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