he membership site business model has several major advantages over other business models… The most obvious benefit of running a membership site which charges a reoccurring fee to its members is that (in theory) you only have to make the sale to your customers once and then you get paid over and over again. Think about it for a second… Imagine that you run a membership site that charges a fee of $47 each month. For each member that you recruit you potentially earn $564 in revenue over 12 months. If you had just 30 members that means you would earn $16,920 a year from your site, assuming that each person stayed as a member for the full 12 months (which they probably won’t, but we’ll talk about that in a moment.) On the other hand, if you didn’t have a membership site and purely sold people one-off payment products, you would have to make a $47 sale 12 times over the same period in order to earn the same revenue from each person. To earn the same amount over a year overall you would have to make 360 sales! Membership Site Profits 5 I’m sure you’ll agree that the membership business model looks much better on paper. Unfortunately this doesn’t take into account the problems which running a membership site can bring… For starters, it’s not especially easy to sell someone a membership for $47/month (in general, the lower the monthly fee the easier the sale) and you will find that a significant proportion of your members will cancel after the first month or two. So – making the sale isn’t always easy and then keeping those people as members over the long term can be even harder still. It doesn’t matter how hard you try – members will always come and go. It’s just the way it is. Don’t get disheartened though. This doesn’t mean that you shouldn’t start a membership site. Far from it in fact! You see, if you get it right a membership site CAN provide you with a stable, regular monthly income. You have only got to look at the top internet marketers to see why starting a membership site is a great idea. They nearly all have at least one! This book will show you how to start your very own successful membership site and take you through the main steps. Things you need to think about and also give you some tips that could mean the difference between your success and failure. So, without further ado, let’s get started…
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