Perhaps the most popular proponents of the goal setting theory are philosophers E.A. Locke and G. Latham. Their theory suggests that goal setting is innate among human beings and that identifying and mapping out methods to reach them are some of the most natural factors of human behavior. Related literature would tell you that goal setting theory is rooted on these four basic ideas. 1. People rationally set task-related goals. 2. People are the ones that determine how much time and effort are afforded into reaching these goals. 3. Goals, to be effective, must be specific, accepted and attainable. 4. It is important to be list feedback on performance. The goal setting theory assumes all of the above four and makes the following general claims: 1. Goal setting affects behavior. 2. Difficult goals result in higher performance levels. 3. Motivation comes from lessons from a previous goal. 4. Goal clarity affects performance. 5. Goal difficulty is directly proportional to satisfaction. Goal setting and behavior Goal setting theory states that identifying goals allows people to make calculated decisions. Learn All In This eBook!
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