An estimated 50 percent of active Facebook users take the time to log into Facebook each and every day. That’s some 200 million people coming to this site daily.
The amount of time people spend on Facebook means there is an advertising goldmine waiting for you. Just think of all the new people you could expose your brand to with very little effort.
Facebook isn’t a site that people login to and leave right away. As of July 2011 an estimated 700 billion minutes are spent by users on the site each and every month. This means a lot of time clicking through pages and gaining exposure to ads and plenty of other materials.
Here are a few FB Stats.
More than 500 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
This is Global reach!
If it’s your intent to market to a global clientele, Facebook is the place to turn for assistance. This site has 70 different translations available for just about every country on the map. In fact, an estimated 70 percent of the site’s users are living outside of the United States. This means Facebook advertisers can target people living just about anywhere in the world or they can attempt to reach them all with a broad-based campaign.
Facebook’s overall monthly usage statistics make it one of the biggest players on the Internet today. If you’re ready to give up on Adwords, Facebook has the exposure your advertising needs to capture attention, siphon traffic in your direction and help you realize your sales goals.
