1. Introduction What is a blog? A typical blog serves as an online journal or diary where an individual lets the world know how they think and feel about certain things. If you are a member of Facebook.com, MySpace.com, or any other social networking site, there's a good chance you have been writing in a blog and didn't even know it. What is blog marketing? Blog marketing is the use of a blog or blogs to produce traffic for the purpose of monetizing that traffic. Using a blog to market a product or merely as a means of producing online income is cheaper than using a website, a lot cheaper. This is mainly because of the availability of free blog services that are in many ways just as good as having a website you spent a boatload of money on. Because blog marketing has few barriers to entry, it is an excellent way for a beginner to get their feet wet in the Internet Marketing business. Thanks to both the human and Search Engine demand for quality content, it's entirely possible to make serious money from creating, promoting, and maintaining blogs. As I hope to show you in this book, turning a blog into a cash machine is relatively inexpensive and can be done by anyone who understands the basics of marketing and the Internet. How I Got Started With Blogs For about as long as I can remember I have had a soft-spot for cold hard cash. People who have known me for years frequently refer to me as a cash lover. I have always been willing to do anything (if it was legal and ethical) to get my hands on piles of cash. It was my love of the green stuff that got me interested in blogs. While everyone I knew was writing in a blog to tell the world about their girlfriends, or boyfriends, or to express their political discontent, I was starting a blog to see how much cash I could create while investing a minimum amount of my own money and time. Starting a blog as a means of creating cash made perfect sense to me. After all, blogs are super easy and cheap to create, easy to customize, cheap and easy to maintain, cheap to promote, and can easily become traffic magnets because they contain quality content updated regularly by the owner. What is quality content? Quality content is any content that does not exist anywhere else on the web and actually provides valuable information to the reader. The more meaningful and unique the content to the reader the more traffic you will receive. If you can keep the Search Engines and your human readers happy, you will do very well in this business. What You Can Expect Out Of This Book Over the years I have read hundreds of information products about earning money on the Internet. I still purchase and read information products on a regular basis because I am always curious to see how I can make more money online. The problem I have with a lot of “make money on the Internet” kind of information products is that many of them bombard you with information and ideas but don't really put it all together in a way that you can take action on. Instead they leave you to sift through all of the information they provide you with. For most people who read these kind of information products the result is “information overload” and you consequently get so carried away reading and thinking about what is you should do that you are unable to take action and eventually just give up and move on to something else. I have tried to make this eBook just a little bit different. In the first chapters I will cover absolutely everything essential to your blog marketing success in as great a detail as I possibly can. Whenever possible I have included free eBooks in your bonus folder to give you more information about certain subjects. I strongly suggest you take a look at these as they will enhance your understanding and your cash flow. I assume you are on somewhat of a tight budget and whenever possible I have tried to provide you with a link to a free resource. I have also included links to software, services, and information products that will require you to spend some of your hard earned cash. Be assured that I only recommend things if I feel they are necessary and worth the money and about 85% of the time they are things I have personally used myself. I happen to believe illustrations are very helpful when I read instructions of any kind. And so to that effect I have included many screen shots to facilitate your understanding. Finally, and most importantly, I have devised an action plan so you are not left with a case of information overload wondering exactly what it is you are supposed to do. Hopefully, the action plan I have devised will put everything you have read into perspective. There are some blog owners out there making six figure incomes with the use of blog marketing. I am here to tell you that you too can experience that same success if you know what you are doing and are willing to work hard at it. I am going to do my best in this eBook to make sure that when you are finished you will know exactly what you are doing and will be able to cream the competition. Why You Need To Join A Forum If you are looking to make a lot of money with blogging you will need a community of like minded people to help and support you. An online business forum is absolutely vital to your success regardless of what specific Internet business model you decide to operate in. The eBook you are reading right now is an excellent example of the importance of a forum. The entire time I was sitting at my laptop writing I was also posting questions to the Warrior Forum whenever I got stuck and needed help. I usually got great, top notch answers within minutes of posting a question. Where else can you possibly get help like that at no cost?

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