Facebook Advertising And Your Business An estimated 50 percent of active Facebook users take the time to log into Facebook each and every day. That’s some 200 million people coming to this site daily. The amount of time people spend on Facebook means there is an advertising goldmine waiting for you. Just think of all the new people you could expose your brand to with very little effort. Facebook isn’t a site that people login to and leave right away. As of July 2011 an estimated 700 billion minutes are spent by users on the site each and every month. This means a lot of time clicking through pages and gaining exposure to ads and plenty of other materials. Here are a few FB Stats. More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 friends People spend over 700 billion minutes per month on Facebook This is Global reach! If it’s your intent to market to a global clientele, Facebook is the place to turn for assistance. This site has 70 different translations available for just about every country on the map. In fact, an estimated 70 percent of the site’s users are living outside of the United States. This means Facebook advertisers can target people living just about anywhere in the world or they can attempt to reach them all with a broad-based campaign. Facebook’s overall monthly usage statistics make it one of the biggest players on the Internet today. If you’re ready to give up on Adwords, Facebook has the exposure your advertising needs to capture attention, siphon traffic in your direction and help you realize your sales goals. While the numbers clearly speak for themselves, there are other factors that make this site attractive to online marketers. The social aspect of the site can work as a powerful force in savvy advertisers’ favor. Plus, the targeting potential bores down deeper than a search engine could possibly pull off. You’ve been working hard to introduce your business to as many potential target customers as possible – the ones who will find your products irresistible, and eagerly spend money. You’ve done it through SEO, social networking, press releases, article marketing and perhaps even a pay-per-click campaign like Google AdWords. In short, you’ve used all the traditional (and not so traditional) ways that help online business catch on like wildfire. But have you considered Facebook advertising yet? If not, you may not be aware of this comparatively new source of targeted customers – the sort who you may not be able to reach by traditional means. Exactly what is Facebook advertising, and why should you consider it? You’ve seen them yourself, most likely… those ads running down the right-hand side of your Facebook pages, most of them about interests you particularly enjoy. You are not seeing the same ads as everyone else accessing Facebook at that moment. These ones are specifically targeted to data Facebook has gleaned from your preferences and other sources. Facebook ads are simple but powerful. Each one consists of a title, text block and graphic or photo of your choice – all within a 110px X 80px “box”, to fit that vertical, right-hand Facebook sidebar. If you think of them as a cross between a Twitter tweet and a banner ad, you’ve just about got the picture! And yes – they absolutely can advertise your:  Product  Services  Contest  Cause  Links  Photos  Videos  Business USP  Business Event As well as integrating:  Your offline promotions with your online  Real-time information for your “likesumers” Facebook Advertising Helps SEO vs. Social Trends – Facebook’s biggest benefit is its most obvious. It operates through social networking and trending rather than pure SEO – the hottest trend of this brand new decade. It allows readers to see your ads on their mobile phones – and mobile devices now outnumber personal computers, 4 to 1! It is also cheaper than Google AdWords, and while the latter is still a wonderful way to kick-start a campaign, AdWords can be risky for newer marketers, as costs per click can skyrocket faster than your sales. Will it replace AdWords completely? That shouldn’t be your goal! Plan further down the line to do what the big boys and girls do: Kick-start each campaign with well-optimized and researched AdWords. Facebook vs. Adwords Costs – But whether you use Adwords (SEO based) or Facebook ads (social networking based), Facebook ads nowadays are a “must” – particularly with the not-so- subtle switch over to mobile devices! But it’s great for beginning marketers because at the moment, it’s significantly less expensive to advertise on Facebook than with PPC! Graphics Capability – It’s other biggest benefit is that you can introduce a graphic element or photo into what is basically just a small text ad! Since Facebook is “tuned” to graphic elements, and interest has been shown to peak when graphics are displayed, it wins hands-down over AdWords tired, irritating banner ads (traditionally low converters for over a decade). (You could simplify it like this: Want a text ad only? – Use AdWords. Plan to use a graphic? – Use Facebook Ads.) Text Capability – You have 75 words to say what you want to say in Google AdWords (that’s less than half a tweet!) Facebook ads not only allows you a 25-character headline, but 135 words of body text, too. (That’s over double Google AdWords’ capacity – but note; spaces count.)

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