Let’s start out with talking about what exactly “article marketing†is:
• Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace.
• Each article contains a bio box and byline that include references and contact information for the author's business.
• Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients.
What does article marketing actually do though?
• Puts your content “all over†the web
• Gives information “seekers†something to read, then visit your site
• Increases your online presence
• Allows you to build “links†(fish-hooks)
• Promotes your product or service
• Establishes you as an expert
What is the benefit of doing article marketing?
• Increased awareness of your site on the web
• More chances to pull in site visitors and make sales
• Pre-sell / educate your visitors before they even come to your site
• Google loves content
• Google loves links
